传媒参考资料

1.　不只是网络电视台
公元二零一零年，早已白热化的网络视频战争，因为传统媒体集团的奇袭而再掀波澜。国家网络电视台，究其根本是什么来呢？从内容选择上看来，有以为是将原来中央视网的视频部份升级与再分配。
世界广播电视　　　（二零一零年三月号）

2.　INFLUENCES ON USE OF THE MOBILE PHONE FOR INTERNET CONNECTIVITY IN CHINA
As the mobile telephony converges with the Internet, more than 100 million Chinese access the Internet via mobile phones. This study examines the use of mobile phone as a gateway to the Internet with a focus on analyzing the influence of demographics and use of traditional media on such use.
MEDIA ASIA　　　（Volume 36, Number 4, 2009）

3.　YOUTUBE VS OLDTUBE IN SPORTING ARENA
The global deal between the Indian Premier League and Google’s YouTube video platform, sealed in Jan 2010 is truly groundbreaking. The agreement gives YouTube rights to carry live coverage of IPL around the world. In one fell swoop it expands the IPL’s exposure into new markets, opens up a new form of distribution for sports rights and introduces new opportunities for brands.
MEDIA　　　（11 February 2010）

4.　READY TO TURN THE CORNER
Addressable advertising is ready to become television’s next big success story. The key is whether media sales and marketing companies can educate clients on how addressable ads can work for them.
BROADCASTING & CABLE　　　（March 2010）

5.　SATELLITE INDUSTRY DOING WHAT IT DOES BEST
The global satellite industry came together swiftly and seamlessly to provide critical backbone communications infrastructure devastated by the earthquake in Haiti. Whether for relief efforts or in support of the media outlets providing heartbreaking images of the ruin, satellites did what satellites do best --- they transmitted information.
ASIA-PACIFIC BROADCASTING　　　（March 2010）