传媒参考资料

1.　NEW TOOLS FOR CONTENT CREATION MAKE THEIR MARK
The recent Vancouver 2010 Winter Olympics and the coverage of the earthquake aftermath in Haiti served as a ‘testing ground’ for newly developed content-creation tools.
ASIA-PACIFIC BROADCASTING　　　（April 2010）

2.　CAN PRINT FIND A CLEAR DIGITAL PATH?
The global print industry is confounding naysayers by utilizing digital technology. But content needs to be chosen wisely. A recent report published by Innovation International Media Consulting called Innovations in Magazines, suggests their may be plenty of life yet in the print magazine sector.
MEDIA　　　（8 April 2010）

3.　MEDIA IS THE MESSAGE
There is an argument gaining fashion among Asian countries that democracy and free press are luxuries we cannot afford. It is as if only the rich deserve political rights and freedom. A distinction is made between individual freedom and the social, economic and cultural rights of people, the argument being the right to vote in a democracy does not make any sense unless the voter first has enough to eat.
MEDIA ASIA　　　（Volume 37, Number 1, 2010）

4.　GLOBAL MEDIA MAY BE SET TO WELCOME CHINA – BUT NOT CHINESE GOVERNMENT
Early last year, Chinese media companies became global news after the country’s central Government said it would commit almost US$7 billion to push its state media overseas. The commitment was seen as part of the Government’s soft power push that would allow it to become part of the global news and cultural agenda, but without the usual negative stereotypes.
MEDIA　　　（6 May 2010）

5.　共赢一个新时代
技术供应商似乎鲜有关心用户的「运营」超过「运行」的。毕竟，保证一套系统运行稳定、功能发挥得令人满意，也就达到了既定的目标。因此假使一位广电专业厂商，能将自身的优秀运营之道，渗进运营商提供的各种技术解决的方案之中，这正好为三网融合提供了最好的基础。
世界广播电视　　　（二零一零年五月号）