传媒参考资料

TECHNOLOGY VS COPYRIGHT
The adoption of new technologies is causing some stress to the current copyright regime. Content owners deploy different legal and technological means to enforce their copyrights, with varying success. Governments and regulators have to start thinking how to help the local broadcasters and domestic content creators meet the challenge of the million-channel TV set.
ASIA-PACIFIC BROADCASTING　　(March 2011)

TABLETS AND SMART TVS : WHAT YOU NEED TO KNOW
Everyone is understandably expecting smart devices – TVs connected to the Internet, tablets like the iPad with a wireless connection, smartphones, game consoles or computers networked into a TV set – to have a profound impact on virtually every aspect of the television business. Questions concerning affordability, required bandwidth and content development will continue to be addressed, and are bound to influence the pace at which these highly touted devices will be embraced.
BROADCASTING & CABLE　　(January 17, 2011)

THE FIGHT TO OWN THE DATA DELUGE
The relentless growth of consumer data has led to a surge of investment as specialist agencies look to impose themselves on the future of media optimization. Data is proliferating at a rate of knots. Media markets will begin to mature and maturity will mean increasing use of analytics and data.
CAMPAIGN　　(March 2011)

KEY SATELLITE INDUSTRY TRENDS TO WATCH IN THE NEW DECADE
The satellite industry has weathered the global economic crisis better than other industries. The period between 2007 to the present represented some of the largest investments in new satellite infrastructure in the history of the industry.
ASIA-PACIFIC BROADCASTING　　(January 2011)

三网融合，城市广电是喜是忧？
城市广播电视是中国市场经济和计划经济双重作用的产物，不仅要在中央和省两级广播电视的压力下求生存，而且要在县级广播电视的分割中求发展。随着三网融合进程的不断加快，内地城市广播电视临着巨大的竞争和挑战。
《传媒》　　(二零一一年二月)

内容分组播存技术 – 从技术上融合三网
当前的互联网按主机地址分组运行，存在「流量剧增、内容难管、耗能过大」等问题。本文提出增加按内容属性分组的运行机制，并把广播网与电信网看成是未来互联网的基础设施，问题有望迎刃而解。
《世界宽带网络》　　(二零一一年三月)