传媒参考资料

THE BEAST WITH A BILLION EYES
For every minute that passes in real time, 60 hours of video are uploaded to the YouTube. In just seven years, YouTube has become the most rapidly growing force in human history. Where does it go from here? The danger for YouTube is that by trying to beat TV, it will become TV, and in so doing it will lose its weird, fluky, anarchic heart.
TIME　　(April 2, 2012)

THE PRICE IS RIGHT FOR VOD
For independent producers in U.K., this year marks the emergence of Video On Demand as a serious source of income as on-demand rivals such as Lovefilm, Netflix and Hulu try to outbid each other for content. The opportunity in VOD has been recognized and there is a growing fight over who controls the rights.
BROADCAST　　(March 16, 2012)

WRANGLING NEW WORKFLOWS
Many TV stations are committing to the installation of new automation systems or upgrades as part of the launch of high-definition newscasts and to streamline their file-based workflows. This drive of efficiency continues to spread and reflects a growing interest in solutions that can automate more of a station’s infrastructure.
BROADCASTING & CABLE　　(February 13, 2012)

DTV DEADLINES SPUR MORE OFFERINGS
With digital TV deadlines fast approaching for analogue countries in the Asia-Pacific region, one of the main focus areas is the infrastructure needed to make the digital switch. But there is a marked difference between the requirements in emerging markets and those in developed markets.
ASIA-PACIFIC BROADCASTING (March 2012)

WHERE EVERYBODY KNOWS YOUR NAME
Social networks first persuaded millions of us to start cataloging our friends, family members and high school classmates. Now the next wave wants to cross over into the real world and introduce us to nearby strangers with common interests. There are at least 11 new smart-phone apps pushing this concept. It’s a big shift for the tech industry.
TIME　　(March 26, 2012)

数字化时代的电视测量
数字技术的发展和推广，对电视媒体来说，不仅增加了传输频道的数量，也改变了受众传统收看电视的行为和习惯。数字化时代为电视媒体提出了一个难题：如何更准确和客观地对电视节目和频道进行测量和评估？如何能更好地从质与量结合的角度去检视电视节目和频道的传播效果？本文对这些问题进行解读。
《南方电视学刊》　　(二零一二年第一期)