The hot media trend of the past decade has been convergence – broadcast, print and Web in the same market, with the same owner, beating all rivals with a massive joint newsroom. The newspaper people get weather expertise and slick Web video from the TV guys, while the broadcast people get depth and breadth from the print veterans on investigative stories. Is such joint print and broadcast newsrooms supposed to be the wave of the future?
BROADCASTING & CABLE (April 9, 2012)
USING SOCIAL MEDIA TO GET VIEWERS WHERE THEY LIVE
TV stations in the U.S. are digging deep into social media to strengthen the connection between their shows and their viewers, using social media applications to build those relationships and extending their social media presence beyond the traditional promos.
BROADCASTING & CABLE (April 2, 2012)
DRM : NECESSITY OR FRILL?
With consumers demand for anytime, anywhere access to the content of their choice, on the device of their choice, and at a price that is commensurate with the volume and type of content they consume. Therefore, as content producers and service providers look to offer premium content to increasingly discerning audiences, how relevant are digital rights management (DRM) solutions in the content distribution ecosystem?
ASIA-PACIFIC BROADCASTING (May 2012)
BY ROYAL APPOINTMENT
The state occasion of the Diamond Jubilee was unprecedented in the scale of its outside broadcast. The pageant promised to be the most challenging of the set pieces since nothing of this magnitude had been attempted before. The BBC was shouldering the bulk of live coverage of the events and technical planning began well over a year ago.
BROADCAST (May 25, 2012)