传媒参考资料
2012-06-13The hot media trend of the past decade has been convergence – broadcast, print and Web in the same market, with the same owner, beating all rivals with a massive joint newsroom. The newspaper people get weather expertise and slick Web video from the TV guys, while the broadcast people get depth and breadth from the print veterans on investigative stories. Is such joint print and broadcast newsrooms supposed to be the wave of the future?
BROADCASTING & CABLE (April 9, 2012)
USING SOCIAL MEDIA TO GET VIEWERS WHERE THEY LIVE
TV stations in the U.S. are digging deep into social media to strengthen the connection between their shows and their viewers, using social media applications to build those relationships and extending their social media presence beyond the traditional promos.
BROADCASTING & CABLE (April 2, 2012)
DRM : NECESSITY OR FRILL?
With consumers demand for anytime, anywhere access to the content of their choice, on the device of their choice, and at a price that is commensurate with the volume and type of content they consume. Therefore, as content producers and service providers look to offer premium content to increasingly discerning audiences, how relevant are digital rights management (DRM) solutions in the content distribution ecosystem?
ASIA-PACIFIC BROADCASTING (May 2012)
BY ROYAL APPOINTMENT
The state occasion of the Diamond Jubilee was unprecedented in the scale of its outside broadcast. The pageant promised to be the most challenging of the set pieces since nothing of this magnitude had been attempted before. The BBC was shouldering the bulk of live coverage of the events and technical planning began well over a year ago.
BROADCAST (May 25, 2012)
2012卫视新生态：「限娱」落地 创新反弹
广电总局大力整顿充斥于萤幕的不良风气。随「限娱令」正式落地生效，同去年相比，七类被调控娱乐性较强节目减少了三分之二，过度娱乐化倾向得到明显遏制。同时，新闻类节目增加了三分之一。「限娱」重拳下，各地卫视从去年十月至今年一月轻历了一场被迫慌乱应对到主动加强节目研发的跨越式弹跳。
《南方电视学刊》 (二零一二年第二期)
有线网络智能电视融合门户开发设想
传统以运营商为核心的模式受到挑战，平台提供商逐渐成为产业的核心，用户越来越注重应用和服务。随着这种模式被广大用户所接受，国内运营商藉打造自己的多屏互动智能电视门户，逐步建立自己的应用产业链。
《世界宽带网络》 (二零一二年六月号)
