传媒参考资料

MAKING AN AUDIENCE CONNECTION
In a fast moving digital world, consumers are demanding more content, across more devices, at any time. To keep pace, broadcasters must adopt a TV everywhere strategy that engages their audience. A multi-platform video service must work seamlessly across tablets, connected TVs, Android and iOS devices.
BROADCAST　　　　(December 7, 2012)

MOBILE APP STRATEGY: POWER TO THE PEOPLE
In 2013, rising mobile usage will inspire improved technologies for TV Everywhere, second screens and social media. As mobile app strategies move from experiments targeting early adopters into the mainstream, several key tech trends for mobile apps will be important to monitor in 2013.
BROADCASTING & CABLE 　　(December 10, 2012)

WHAT LIES AHEAD FOR TV?
From apps, streaming, high vision and still 3D, what are the technologies that have made a mark and continue to make an impact on the broadcast landscape? Delivering content via custom applications in new and unique ways enhances brand and drive additional demand for the content in its own right. It would be interesting to see how these technologies, both new and refreshed, would further evolve, and how broadcasters eyeing more revenue opportunities are likely to harness them for their own gains.
BROADCAST TECHNOLOGY 　　(December 2012)

SOCIAL MEDIA AND BROADCASTING – AN EVOLVING LINK
Social media tools played a big role in key broadcast events. The London Olympics saw an explosion of activity on social media sites, including the generation of 150 million tweets on Twitter. Programmes on the TV are no longer merely viewed. Instead, increasing numbers of viewers now want to share their opinions and experiences with their families, friends and networks via social media.
ASIA-PACIFIC BROADCASTING 　　 (December 2012)

METAPHORS IN CYBERSPACE
Metaphor has long been used as a means to convey new knowledge using pre-existing understanding; the attributes of an unknown or abstract concept are explained via reference to attributes of a known concept. Yet, the problem with the metaphor in communication and information technology is that it is inaccurate with respect to many policy issues.
INTER-MEDIA 　　(December 2012)

舶来模式的中国式生长
引进海外电视节目版权，在中国电视界早已不新鲜，但近年《中国达人秀》、《年代秀》、《中国梦想秀》、《我爱我的祖国》、《中国好声音》等节目接二连三展示的优态收视表现、持续膨胀的商业效应和对频道竞争力的强力带动，显示到引进版权为电视台创造更多更大效益的可能性。
《南方电视学刊》 　　(二零一二年第五期)