传媒参考资料

2013-04-12
 
THE NEW RULES OF ENGAGEMENT
Programming is still one of the key catalysts for social discussion. But you can’t just think about programmes anymore, you have to use design-thinking, and that means employing more than one platform. There is a sweet spot between TV and interactive where you can get mass participation and rewarding new experiences.
BROADCAST       (March 15, 2013)

THE NEW POWER BEHIND MOBILE BROADBAND
As mobile devices continue to proliferate, the dam that is 3G networks is barely holding up as the accompanying surge in mobile data traffic threatens to unleash an unstoppable data tsunami. The phenomenal growth in mobile data traffic has indicated the need to seek for alternatives to provide the requisite speeds and capacity for data-intensive and capacity-heavy services that are increasingly being consumed.
ASIA-PACIFIC BROADCASTING       (March 2013)

THE DEFINITIVE CONTENT MARKETING FORMULA
Content Marketing has been remarkably exposed over marketers’ activities in the last couple of years. In this article, an eight steps process is designed, known as the formula of “Optimized Content Marketing & Search Engine Optimization”, assisting to develop a new content marketing campaign from the scratch.
SEARCH ENGINE JOURNAL       (March 18, 2013)

CLIMATE CHANGE DEBATE: LOCALLY, IT’S STILL OFTEN TOO HOT TO HANDLE
Straight science or political football? TV station leaders in the U.S. wrestle with whether TV meteorologists should speak with viewers about global warming, or stick to the five-day forecast. Many weathercasters are reluctant to engage in the conversation about climate change as a result of perceived acrimonious conflict between weathercasters who hold extreme views on the issue.
BROADCASTING & CABLE       (March 4, 2013)

中国音乐选秀类电视节目模式的创新因素分析
当前中国电视节目创新呈现出以卫视为平台、综艺娱乐节目为代表的总趋势。通过对新时期音乐选秀类电视节目发展阶段的梳理,本文进而分析,指出节目具有国外模式本土化修正的趋向,以及逆反创新、移情效应等特点。
《南方电视学刊》       (二零一三年第一期)

假如腾讯也做电视
尽管受限于广电的政策壁垒,一些互联网企业仍已局部染指电视业务。除了独立运营视频,还与央视国际合资成立「未来电视」,提供互联网电视运营服务。假如互联网企业借助其新媒体优势和雄厚的资本,也来做电视的话,会给中国电视行业带来怎样的景观?传统电视行业应该拥有怎样的媒介理念、什么样的应对之策,才能在当下及未来的媒介生态环境中实现可持续发展?
《南方电视学刊》       (二零一三年第一期)
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