传媒参考资料

TOOLS THAT ENHANCE THE MAGIC
What is the secret behind today’s compelling content? Some may say it is the script, others the director, or the star-power of the cast. But even the combination of all three would require the help of various post-production tools to ensure programmes or movies are produced well above audiences’ expectations.
ASIA-PACIFIC BROADCASTING　　（June 2013）

WHY MAM IS NOW INDISPENSABLE
Media Asset Management (MAM) seems to be increasingly occupying the thoughts of broadcasters as they grapple with the challenge of delivering digital content over multiple screens and platforms while contemplating emerging technologies such as 4K. In today’s digital production workflows, MAM always rules.
ASIA-PACIFIC BROADCASTING　　（June 2013）

GENERATING LEADS VIA CONTENT MARKETING
One of the most successful ways to generate leads and expand reach is through content marketing. Online marketing has changed dramatically recently by becoming more content centric. New investments in content marketing are transforming the business models of marketing departments into ones more representative of publishers.
SEARCH ENGINE JOURNAL　　（July 8, 2013）

THE AD VIEWABILITY DEBATE DISRUPTS THE MARKETPLACE
Call them crazy, but advertisers want to make sure people can see their online ads. Yet the industry isn’t quite ready to meet that requirement. And that’s a big problem. Indeed, as the industry wrestles with how to make sure its ads are actually viewable, the prolonged debate is wreaking havoc on the marketplace.
ADWEEK　　（June 23, 2013）

THE 1-GIG REALITY CHECK: DO WE NEED THAT MUCH SPEED?
It has been more than three years since Google announced that it would test a one-gigabit-per-second (Gbps) broadband system and its later plans to first deploy the fiber-optic broadband network. The project has helped fuel interest in many fiber-to-the-home (FTTH) deployments around the country and has made very high-speed broadband connections one of the hottest topics in the multi-channel world.
BROADCASTING & CABLE　　（June 10, 2013）

内容分发网络(CDN)发展的探讨
内容视频化、视频高清化、超高清化，这发展大势使得大数据流量的快速传输成为各网络不可回避的严峻问题。全球网络流量呈几何倍数增长，对网络能力提出越来越高的要求。三网融合、多屏互动、移动互联网的发展，对多网络、多终端、多格式的内容统一分发提出了挑战。
《世界宽带网络》　　（二零一三年六月）