传媒参考资料
2014-03-184K CAMERAS ZOOMING IN
The market for 4K video production cameras, and 4K in general, is expected to explode much faster than the market did for HDTV some 20 years ago, industry officials believe. Supply meets demand. As more consumers become intrigued with the prospect of 4K TV, and as 4K TV sets become increasingly affordable, 4K production will continue to accelerate. Programme producers are using 4K cameras to “future proof” their programming.
ASIA-PACIFIC BROADCASTING (February 2014)
IS ULTRA HD PICTURE PERFECT?
4K content is sparse, but it’s coming. Netflix and Amazon have pledged that all in-house commissions will be shot natively in the format. A potential 4K outlet for free and pay-TV broadcasters would be over-the-top (OTT) services. While gaining a jump on broadcasters, an online provider’s first-mover advantage may not be all it seems. For a start, the lack of appropriate bandwidth for delivery is a huge issue.
BROADCAST (February 14, 2014)
LIFE AT THE SHARP END OF TV
Predictions that on-demand viewing would kill off linear TV, and with it the scheduler’s role, have proved wide of the mark, but the job of scheduling has had to move with the times. They are still called schedulers, but really they are curators of channels because nowadays there are far more ways of accessing content than the linear moment.
BROADCAST (February 7, 2014)
NEW WRINKLE IN TV ARENA IS PRINT’S IMAGE MAKEOVER
Print media outlets have faced a long, uphill struggle in the digital world, as better-equipped players have run away with their ads, eyeballs and mojo. But newspapers and magazines have a new solution to their woes – they are getting into the online TV business. Publishers are spending heavily on video as technology spurs more competition than ever between the fourth and fifth estates.
BROADCASTING & CABLE (December 2, 2013)
10 MISTAKES WE’VE ALL MADE ON SOCIAL MEDIA (AND HOW TO FIX THEM)
Whether you’re using social media as a way to keep in touch with friends and family or as a marketing tool, you’re likely well aware of how powerful social media channels have become. When used correctly and mistake-free, you can successfully promote yourself, brand, or product. If you have a major hiccup, you can harm your reputation, both personally and professionally, for years.
http://www.searchenginejournal.com/ (March 3, 2014)
*本期是《传媒透视》最后一期印行本。更多新文章将陆续上载至网上更新版，欢迎浏览www.rthk.hk/mediadigest
*This is the last issue of the printed version of Media Digest. Future updates of new articles will be available online on www.rthk.hk/mediadigest
The market for 4K video production cameras, and 4K in general, is expected to explode much faster than the market did for HDTV some 20 years ago, industry officials believe. Supply meets demand. As more consumers become intrigued with the prospect of 4K TV, and as 4K TV sets become increasingly affordable, 4K production will continue to accelerate. Programme producers are using 4K cameras to “future proof” their programming.
ASIA-PACIFIC BROADCASTING (February 2014)
IS ULTRA HD PICTURE PERFECT?
4K content is sparse, but it’s coming. Netflix and Amazon have pledged that all in-house commissions will be shot natively in the format. A potential 4K outlet for free and pay-TV broadcasters would be over-the-top (OTT) services. While gaining a jump on broadcasters, an online provider’s first-mover advantage may not be all it seems. For a start, the lack of appropriate bandwidth for delivery is a huge issue.
BROADCAST (February 14, 2014)
LIFE AT THE SHARP END OF TV
Predictions that on-demand viewing would kill off linear TV, and with it the scheduler’s role, have proved wide of the mark, but the job of scheduling has had to move with the times. They are still called schedulers, but really they are curators of channels because nowadays there are far more ways of accessing content than the linear moment.
BROADCAST (February 7, 2014)
NEW WRINKLE IN TV ARENA IS PRINT’S IMAGE MAKEOVER
Print media outlets have faced a long, uphill struggle in the digital world, as better-equipped players have run away with their ads, eyeballs and mojo. But newspapers and magazines have a new solution to their woes – they are getting into the online TV business. Publishers are spending heavily on video as technology spurs more competition than ever between the fourth and fifth estates.
BROADCASTING & CABLE (December 2, 2013)
10 MISTAKES WE’VE ALL MADE ON SOCIAL MEDIA (AND HOW TO FIX THEM)
Whether you’re using social media as a way to keep in touch with friends and family or as a marketing tool, you’re likely well aware of how powerful social media channels have become. When used correctly and mistake-free, you can successfully promote yourself, brand, or product. If you have a major hiccup, you can harm your reputation, both personally and professionally, for years.
http://www.searchenginejournal.com/ (March 3, 2014)
*本期是《传媒透视》最后一期印行本。更多新文章将陆续上载至网上更新版，欢迎浏览www.rthk.hk/mediadigest
*This is the last issue of the printed version of Media Digest. Future updates of new articles will be available online on www.rthk.hk/mediadigest
