传媒参考资料
2003-06-16MEDIA REFERENCE JUNE 2003
1. LOOK, MA, NO WIRES !
First, it was webcasting, the technology that has enabled video and audio to stream onto computer screens via the Internet. Now, broadcasters are hoping to make more money using other convergence systems.
ASIA PACIFIC BROADCASTING (May 2003)
2. ON-LINE AD ATTACK : IT's POP-UP HELL
If ads keep creeping across your screen, you may be a victim of spyware - software that monitors your surfing habits. It's time to get rid of invaders. This article examines some tips to help you avoid spyware.
FAR EASTERN ECONOMIC REVIEW (June 12, 2003)
3. THE REALLY REALLY MESSY WI-FI REVOLUTION
Wi-Fi is going to be the next big thing. Silicon Valley needs wireless Internet to boom. But bringing it to the masses ain't easy.
FORTUNE (May 12, 2003)
4. THE NEWS GETS PERSONAL
As audiences in U.S. switch off from news and current affairs in growing numbers, broadcasters are constantly searching for innovative ways to make news more relevant - from interactive coverage to the use of personality journalists. Is relaxing rules on impartiality and following the American precedent of 'conviction' news the next step in grabbing back the attention of disenfranchised viewers?
BROADCAST (May 9, 2003)
5. 媒体求变与「生态位」现象
发展是一切事物存在的根本要求，变革是推动事物发展的动力。 事实上，媒体变革无时无刻不在进行中。 由于国内媒介环境的深刻变化，旧的媒体管理体制和运行机制已不能适应媒体发展的要求，所以各媒体纷纷厉兵秣马，锐意改革，以图立足市场、抢占市场。
中国广播 (第118期，2003)
1. LOOK, MA, NO WIRES !
First, it was webcasting, the technology that has enabled video and audio to stream onto computer screens via the Internet. Now, broadcasters are hoping to make more money using other convergence systems.
ASIA PACIFIC BROADCASTING (May 2003)
2. ON-LINE AD ATTACK : IT's POP-UP HELL
If ads keep creeping across your screen, you may be a victim of spyware - software that monitors your surfing habits. It's time to get rid of invaders. This article examines some tips to help you avoid spyware.
FAR EASTERN ECONOMIC REVIEW (June 12, 2003)
3. THE REALLY REALLY MESSY WI-FI REVOLUTION
Wi-Fi is going to be the next big thing. Silicon Valley needs wireless Internet to boom. But bringing it to the masses ain't easy.
FORTUNE (May 12, 2003)
4. THE NEWS GETS PERSONAL
As audiences in U.S. switch off from news and current affairs in growing numbers, broadcasters are constantly searching for innovative ways to make news more relevant - from interactive coverage to the use of personality journalists. Is relaxing rules on impartiality and following the American precedent of 'conviction' news the next step in grabbing back the attention of disenfranchised viewers?
BROADCAST (May 9, 2003)
5. 媒体求变与「生态位」现象
发展是一切事物存在的根本要求，变革是推动事物发展的动力。 事实上，媒体变革无时无刻不在进行中。 由于国内媒介环境的深刻变化，旧的媒体管理体制和运行机制已不能适应媒体发展的要求，所以各媒体纷纷厉兵秣马，锐意改革，以图立足市场、抢占市场。
中国广播 (第118期，2003)
