传媒参考资料

2003-10-17
MEDIA REFERENCE October 2003


1. BE MASTER OF THE AIR

One of the most critical aspects of broadcast workflow is to ensure that the final output is exactly what it is supposed to be. Today's broadcasts are becoming more complex, with a wide diversity of content and a proliferation of channels competing for the largest audience share. It has resulted in master control systems evolving into sophisticated tools used to enhance content.

ASIA PACIFIC BROADCASTING (September 23, 2003)



2. STRIKING BACK - HOW THE US MUSIC INDUSTRY CHARTED ITS CRUSADE AGAINST WEB PIRATES

The American music industry's anti-piracy campaign is the most complex and controversial one in history. The industry's war against individual downloaders came after attempts to shutter file-trading web sites failed. The legal campaign could serve as a model for other industries.

BUSINESS WEEK (September 29, 2003)



3. IS GOOGLE KILLING THE WEB ?

There is no doubt that Google is a major Web power - and an accelerating one. Three billion pages, 200 million search queries a day. It's no wonder that Google is the biggest search engine in the world. Could Google's current and future omnipresence have big consequences for the independence of services on the Web - and the independent accuracy of its search results?

. NET (October, 2003)



4. STARTUPS OFFER ONLINE PUBLISHING ALTERNATIVES

RSS publishing is in its infancy. But as a new wave of entrepreneurs grabs hold of the concept, RSS, which stands for Rich Site Summary, RSS content publishing could in time become as important as e-mail and Web publishing.

EDITOR & PUBLISHER (September 24, 2003)



5. 数字化的力量

数字化表面看是广电领域的一场技术革新和黑白向彩色电视制式过渡、调幅向调频制式过渡似乎没有什么区别。 但是如果我们把数字化这个问题放在新世纪信息时代这个背景平台上来看,就绝非只是事关技术革新那么简单的问题了。

《媒介》 (2003年8月)



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