传媒参考资料
2004-02-151. READY FOR A DIGITAL FUTURE
The launch of digital television and the increasing consolidation of station groups have already forced many broadcasters to undertake a significant change in the way they manage their operations.
BROADCASTING & CABLE (January 19, 2004)
2. GROWTH POTENTIAL IN SATELLITE TV
The Asian satellite TV market has boomed in the past five years and will continue to face fair prospect. Well-developed and mature satellite multi-channel packages co-habit with emerging ones. With 16 now offering their services, Asia is the region with the largest number of satellite TV service providers.
ASIA PACIFIC BROADCASTING (January 2004)
3. IS RESEARCH CHANGING THE WAY WE MARKET ONLINE?
Measurement in the digital age has come a long way since portals began counting the number of times a consumer moved their index finger. Today the science of online is as sophisticated as any other media. But what does it mean to advertisers?
THE ADVANTAGE (Quarterly 1, 2004)
4. RADICAL SURGERY FOR U.S. TELEVISION
The U.S. television industry is having to get used to major changes, with network drama losing out to reality TV, the syndication market shrinking rapidly and European broadcasters buying fewer U.S. series.
BROADCAST (January 16, 2004)
5. RADIO REVOLUTION !
Tired of listening to the same old stations? Try Internet radio instead. This article reveals a way to listen to the music you want, when you want, and you can even set the playlist.
.NET (February 2004)
6. 2003年数字（码）电视试点调查报告
作为2003年乃至以后几年内整个中国广电产业最大热点的数码电视，其发展状况将直接影响广电产业的命运。
中国广播影视报/产业周刊 (2004年1月6日)
＊「传媒参考资料」专门介绍有关传媒的资料性文章和书籍，方便有兴趣的读者参考查阅。查询请联络《传媒透视》执行编辑张玲玲小姐。 （电话：23397670 传真：27941137 E-mail：cheungll@rthk.org.hk ）
The launch of digital television and the increasing consolidation of station groups have already forced many broadcasters to undertake a significant change in the way they manage their operations.
BROADCASTING & CABLE (January 19, 2004)
2. GROWTH POTENTIAL IN SATELLITE TV
The Asian satellite TV market has boomed in the past five years and will continue to face fair prospect. Well-developed and mature satellite multi-channel packages co-habit with emerging ones. With 16 now offering their services, Asia is the region with the largest number of satellite TV service providers.
ASIA PACIFIC BROADCASTING (January 2004)
3. IS RESEARCH CHANGING THE WAY WE MARKET ONLINE?
Measurement in the digital age has come a long way since portals began counting the number of times a consumer moved their index finger. Today the science of online is as sophisticated as any other media. But what does it mean to advertisers?
THE ADVANTAGE (Quarterly 1, 2004)
4. RADICAL SURGERY FOR U.S. TELEVISION
The U.S. television industry is having to get used to major changes, with network drama losing out to reality TV, the syndication market shrinking rapidly and European broadcasters buying fewer U.S. series.
BROADCAST (January 16, 2004)
5. RADIO REVOLUTION !
Tired of listening to the same old stations? Try Internet radio instead. This article reveals a way to listen to the music you want, when you want, and you can even set the playlist.
.NET (February 2004)
6. 2003年数字（码）电视试点调查报告
作为2003年乃至以后几年内整个中国广电产业最大热点的数码电视，其发展状况将直接影响广电产业的命运。
中国广播影视报/产业周刊 (2004年1月6日)
＊「传媒参考资料」专门介绍有关传媒的资料性文章和书籍，方便有兴趣的读者参考查阅。查询请联络《传媒透视》执行编辑张玲玲小姐。 （电话：23397670 传真：27941137 E-mail：cheungll@rthk.org.hk ）
