传媒参考资料

2004-03-16
1. OUTSOURCING - ASIA'S BROADCASTERS CONTINUE THE TREND

Asian broadcasters are outsourcing. The key is to look hard at the comparative costs of a given service both in-house and outsourced. Outsourcing can solve tech and money problems, but it is rare that any solution doesn't come with a few disadvantages attached. And outsourcing is no exception.

TV TECHNOLOGY ASIA/ PACIFIC (December 2003)


2. RE-THINKING BROADCASTING

How multicasting and datacasting could impact what a station does and where it makes its money. The problem with datacasting is that it is a technology in search of a workable business model.

BROADCASTING & CABLE (February 16, 2004)


3. TOMORROW'S OB VANS

Today's outside broadcast (OB) vans are more than just monitors, tape machines, cameras and an audio console stuffed in a trailer. These roving electronic units are now filled with the latest technology in HD for all transmission needs and expectations.

ASIA PACIFIC BROADCASTING (February 2004)



4. AN ANTI-SPAM FRAMEWORK FOR SINGAPORE

Electronic mail has become an indispensable communication and business tool. It also created the problem of spamming. Countries are trying to strike a balance between consumer protection and promoting a healthy business environment. This paper looks at the modern day blight of spam email and presents the situation in Singapore.

MEDIA ASIA (Volume 30, Number 4, 2003)


5. 2003 : 中国电视产业备忘

无论是观念的变化或是体制的转型,无论是市场化竞争或是新的电视业务模式的扩展,中国电视的改革工程已经启动,而奔向的目标就是建构以行业开放为突破口、以市场竞争为手段、以公益事业与经营产业分离为策略、以舆论导向为保证、以内容为核心的中国电视新格局。

南方电视学刊 (2004年/总第45期)
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