传媒参考资料
2004-05-15 MEDIA REFERENCE (May 2004)
1. COMPREHENSIVE, COMPACT, AND AFFORDABLE
In the broadcast industry, getting the picture to air has always been the bottom line. However, the technology responsible for bringing pictures to air has changed dramatically over a relatively short period of time, moving from analog tape to digital tape to file-based servers over the past 10 years.
BROADCAST IMPACT (April 2004)
2. SPECIAL DELIVERY - UPDATED WIRELESS TECHNOLOGY TRANSMITS STORIES FASTER AND EASIER
Field transmission is getting a face-lift. Thanks to low-bit-rate delivery systems, field reporters and crews have new ways to get stories back to the station.
BROADCAST & CABLE (April 12, 2004)
3. STATE OF CHINA'S TV : WHICH WAY FORWARD ?
There are 320 million TV households in China and it is far from being a unified TV market. Aware of the diversity, the state China Central Television took an early decision to localize content and spread it over 13 national channels, 36 provincial channels, as well as thousand city stations.
ASIA PACIFIC BROADCASTING (April 2004)
4. 中国电视业转型：数字付费时代
中国付费频道用户预测到2010年将达到1.28亿，数字电视家庭将升至1.66亿户，加上付费和机顶盒市场，整个收费电视市场规模将是7000亿元。2004年国家广电总局定为数字发展年，预测数字收费频道将超过100个，其中至少有50个以上的全国落地频道。面对如此巨大的市场诱惑和国家政策的扶持，媒体决策者将如何有所作为？
南方电视学刊 (2004年第2期)
5. 管窥地市级广播现状
国内地市级广播电台的地位勿庸置疑，而且优势也很多，关键在于如何运行。一般来讲，地市广播的体制随各地实际而定，台与台之间差距甚大。与电视事业相比，广播改革的深度和广度都不够，影响到广播业的发展。
中国交通广播 (2004年第3期)
1. COMPREHENSIVE, COMPACT, AND AFFORDABLE
In the broadcast industry, getting the picture to air has always been the bottom line. However, the technology responsible for bringing pictures to air has changed dramatically over a relatively short period of time, moving from analog tape to digital tape to file-based servers over the past 10 years.
BROADCAST IMPACT (April 2004)
2. SPECIAL DELIVERY - UPDATED WIRELESS TECHNOLOGY TRANSMITS STORIES FASTER AND EASIER
Field transmission is getting a face-lift. Thanks to low-bit-rate delivery systems, field reporters and crews have new ways to get stories back to the station.
BROADCAST & CABLE (April 12, 2004)
3. STATE OF CHINA'S TV : WHICH WAY FORWARD ?
There are 320 million TV households in China and it is far from being a unified TV market. Aware of the diversity, the state China Central Television took an early decision to localize content and spread it over 13 national channels, 36 provincial channels, as well as thousand city stations.
ASIA PACIFIC BROADCASTING (April 2004)
4. 中国电视业转型：数字付费时代
中国付费频道用户预测到2010年将达到1.28亿，数字电视家庭将升至1.66亿户，加上付费和机顶盒市场，整个收费电视市场规模将是7000亿元。2004年国家广电总局定为数字发展年，预测数字收费频道将超过100个，其中至少有50个以上的全国落地频道。面对如此巨大的市场诱惑和国家政策的扶持，媒体决策者将如何有所作为？
南方电视学刊 (2004年第2期)
5. 管窥地市级广播现状
国内地市级广播电台的地位勿庸置疑，而且优势也很多，关键在于如何运行。一般来讲，地市广播的体制随各地实际而定，台与台之间差距甚大。与电视事业相比，广播改革的深度和广度都不够，影响到广播业的发展。
中国交通广播 (2004年第3期)
