传媒参考资料
2004-07-15MEDIA REFERENCE (July 2004)
1. THE INNOVATIVENESS - NEEDS PARADOX AND GLOBAL PUBLIC RELATIONS
This paper begins by contending that although international PR has become an increasingly popular and essential domain of organizational activities, scholarly research on this topic is woefully inadequate. Five propositions are presented to help advance the effort toward building the body of knowledge of international PR.
MEDIA ASIA (Volume 31, No. 1, 2004)
2. NEW TECHNOLOGY WIDENS DIGITAL
The development of broadcasting in recent years has been largely driven by new technology. But are these technological changes helping free-to-air broadcasters remain competitive and meet their audience needs, or is technology undermining their relevance in this multimedia environment?
ASIA-PACIFIC BROADCASTING (June, 2004)
3. MIX AND MATCH
The easier vendors try to make television, the harder it gets for broadcasters to sort through the thicket of technological options that tends to grow rapidly. There's a lot to choose from. Most large stations and networks have already deployed servers to handle master-control functions.
BROADCASTING & CABLE (May 17, 2004)
4. 中国广播影视业的改革与发展
中国的广播影视业经过多年的建设和发展，已具相当的规模与基础，特别是近年广播影视业改革力 度进一步加大，发展速度加快，整体面貌发生了崭新的变化。从广播影视节目的生产制作量、整体技术水平和规模，以及实际覆盖人口来看，中国已经成为广播影视大国。
《南方电视学刊》 2004年第3期 (总第47期)
5. 数字(数码)声音广播在中国发展的思考
模拟广播向数码广播过渡是科技发展的必然趋势，然而技术优越并不是有成效的市场保证，必须充份认识数码广播对广播机构和听众带来的经济效益和社会效益，更要制订出明确的发展与实施战略。
《中国广播》 (2004年6月)
1. THE INNOVATIVENESS - NEEDS PARADOX AND GLOBAL PUBLIC RELATIONS
This paper begins by contending that although international PR has become an increasingly popular and essential domain of organizational activities, scholarly research on this topic is woefully inadequate. Five propositions are presented to help advance the effort toward building the body of knowledge of international PR.
MEDIA ASIA (Volume 31, No. 1, 2004)
2. NEW TECHNOLOGY WIDENS DIGITAL
The development of broadcasting in recent years has been largely driven by new technology. But are these technological changes helping free-to-air broadcasters remain competitive and meet their audience needs, or is technology undermining their relevance in this multimedia environment?
ASIA-PACIFIC BROADCASTING (June, 2004)
3. MIX AND MATCH
The easier vendors try to make television, the harder it gets for broadcasters to sort through the thicket of technological options that tends to grow rapidly. There's a lot to choose from. Most large stations and networks have already deployed servers to handle master-control functions.
BROADCASTING & CABLE (May 17, 2004)
4. 中国广播影视业的改革与发展
中国的广播影视业经过多年的建设和发展，已具相当的规模与基础，特别是近年广播影视业改革力 度进一步加大，发展速度加快，整体面貌发生了崭新的变化。从广播影视节目的生产制作量、整体技术水平和规模，以及实际覆盖人口来看，中国已经成为广播影视大国。
《南方电视学刊》 2004年第3期 (总第47期)
5. 数字(数码)声音广播在中国发展的思考
模拟广播向数码广播过渡是科技发展的必然趋势，然而技术优越并不是有成效的市场保证，必须充份认识数码广播对广播机构和听众带来的经济效益和社会效益，更要制订出明确的发展与实施战略。
《中国广播》 (2004年6月)
