传媒参考资料
2004-12-151. AWAKENINGS : NEW APPROACHES TO COPYRIGHT
Industry drives to get tough on copyright theft are being matched by the rapid rise of new legal instruments which encourage the remix culture. Technology of the Internet and digital technologies have enabled people technically to remix material in a way which is having dramatic impact on the way we understand and develop our culture. In response, the Creative Commons licence is launched and yet to be encouraged in the legal system as well as the social sphere.
INTER MEDIA (November 2004)
2. BRINGING IT ALL BACK HOME
The next broadband frontier is the home, thanks to the rise of the high-speed Internet and the growing popularity of Wi-Fi. Most of the hardware (and some of the standards) to make it happen is already here, and home networking is seen by many analysts as the next step up the broadband value chain.
TELECOM ASIA (November 2004)
3. TELEVISION ON DEMAND - DEFINING THE RIGHT PROGRAMMING MIX
As Television On Demand has evolved from transactional video-on-demand (VOD) offerings of movies and special events to encompass subscription video-on-demand (SVOD) and "free-on-demand" content, programming the on-demand platform has become a challenge..
TV ON DEMAND SUMMIT (November 2004)
4. BE INNOVATIVE；DO NOT IMITATE
The challenge to differentiate a programme schedule or channel has never been more intense. Across the region, maintaining reasonable audience share in the face of increased competition is the number one priority for marketers, with the current challenge from the multi-channel environment, and with digital homes prevailing in the very near future.
ASIA-PACIFIC BROADCASTING (November 2004)
5. 打造广播品牌，推动产业化
现代传媒的竞争已经进入品牌经营时代，中国广播传媒怎样推动产业化发展，怎样在激烈的多媒 体竞争中赢得自己的地位和市场份额，取决于它有多少品牌频道、品牌栏目和节目。
<中国广播> (2004年11月)
Industry drives to get tough on copyright theft are being matched by the rapid rise of new legal instruments which encourage the remix culture. Technology of the Internet and digital technologies have enabled people technically to remix material in a way which is having dramatic impact on the way we understand and develop our culture. In response, the Creative Commons licence is launched and yet to be encouraged in the legal system as well as the social sphere.
INTER MEDIA (November 2004)
2. BRINGING IT ALL BACK HOME
The next broadband frontier is the home, thanks to the rise of the high-speed Internet and the growing popularity of Wi-Fi. Most of the hardware (and some of the standards) to make it happen is already here, and home networking is seen by many analysts as the next step up the broadband value chain.
TELECOM ASIA (November 2004)
3. TELEVISION ON DEMAND - DEFINING THE RIGHT PROGRAMMING MIX
As Television On Demand has evolved from transactional video-on-demand (VOD) offerings of movies and special events to encompass subscription video-on-demand (SVOD) and "free-on-demand" content, programming the on-demand platform has become a challenge..
TV ON DEMAND SUMMIT (November 2004)
4. BE INNOVATIVE；DO NOT IMITATE
The challenge to differentiate a programme schedule or channel has never been more intense. Across the region, maintaining reasonable audience share in the face of increased competition is the number one priority for marketers, with the current challenge from the multi-channel environment, and with digital homes prevailing in the very near future.
ASIA-PACIFIC BROADCASTING (November 2004)
5. 打造广播品牌，推动产业化
现代传媒的竞争已经进入品牌经营时代，中国广播传媒怎样推动产业化发展，怎样在激烈的多媒 体竞争中赢得自己的地位和市场份额，取决于它有多少品牌频道、品牌栏目和节目。
<中国广播> (2004年11月)
