传媒参考资料

2005-01-13
1. WHAT IS HDV?

Hi-Def has become the big catch phrase of the year, but many people don't understand just what the format is and why it will be so important to our TV viewing future. HDV has proven it is functional, editing and when played back. What it has yet to prove is longevity.

VIDEOMAKER (December 2004)


2. A VISION OF THE FUTURE

3D, 4D displays and beyond - even the laser projector may not be enough by itself, the future may require realistic 4D displays, which means 3D displays utilizing the fourth dimension, the time domain.

IMAGE TECHNOLOGY (November 2004)


3. WHAT KIND OF FUTURE FOR TELEVISION ?

Embracing multiculturalism is not only a moral imperative, it is the answer to TV's economic woes. Large mass-audience broadcasters will see audience erosion, but it won't be catastrophic because two important groups want to be on mass-audience television: talent and the advertisers.

INTER MEDIA (November 2004)


4. ONLINE VIDEO : THE SEQUEL

Video blogs are proliferating, and mainstream companies are taking notice. The VLOG phenomenon has stirred up a wave of creativity at grassroots groups and companies alike.

BUSINESS WEEK (January 10, 2005)


5. WHAT MARKETING MANAGERS REALLY WANT

Marketing managers in Asia today want everything from customized television programming to mobile applications as part of their media mix. This article examines what they think of television, how they use it and what they would most like to see happen next.

TELEVISION ASIA MEDIA REVIEW (December 2004)
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