传媒参考资料
2006-08-151. MATCHING SOLUTIONS TO DEMANDS
Whether a broadcaster chooses to go digital, deploy new platforms like mobile TV or remain in the analogue realm, there is a solution to suit the task. This article checks out some of the perfect matches in Asia.
ASIA-PACIFIC BROADCASTING (August 2006)
2. TELEVISION EVERYWHERE
More than anything, technology has fueled the growth of out-of-home networks. In U.S., broadcasting networks and advertisers are reaching viewers in stores, at gas pumps and in elevators.
BROADCASTING & CABLE (24 July, 2006)
3. THE REAL WEB 2.0
New generation of websites currently fall under the Web 2.0 banner has embraced the social potential that the Internet offers. Web 2.0 is what happened when the tech industry realized that it isn’t all about e-commerce, and that socialization, interaction and communication are central to the net.
.NET (August 2006)
4. MANAGING THE CONVERGED WORLD : THINK SERVICES
The buzzword has been battled around for years now: Convergence, aka “the C-word”. Convergence is about services that people will use more transparently in the future. Technology plays a contributing role, but convergence is more about the services you actually deliver to the subscriber as well to the enterprise.
TELECOM ASIA (August 2006)
5. NEW DIGITAL MEDIA DRIVING MARKET FOR DRM TOOLS
The race to provide digital rights management (DRM) is far from over, with experts predicting incessant demand driven by easier digital re-transmission. What features do content owners seek?
ASIA-PACIFIC BROADCASTING (August 2006)
6. 新形势下省级电视台发展之路
当前中国电视已经进入份额竞争时代，全国观众总量增长有限、有线用户接近饱和、观众总体收视水平下降、新媒体的迅速崛起，多种因素决定了份额竞争时代已成必须面对的现实。在这样的背景下，电视台之间的竞争其实就是「零和博弈」，一个频道份额上升必然意味着另一个频道份额的减少。电视媒体竞争进入覆盖、收视、品牌、资源全方位比拼阶段，淘汰赛已经打响。有专家并预言，全国电视格局的洗牌近两年内即将结束。
《南方电视学刊》 （2006年第三期总第59期）
Whether a broadcaster chooses to go digital, deploy new platforms like mobile TV or remain in the analogue realm, there is a solution to suit the task. This article checks out some of the perfect matches in Asia.
ASIA-PACIFIC BROADCASTING (August 2006)
2. TELEVISION EVERYWHERE
More than anything, technology has fueled the growth of out-of-home networks. In U.S., broadcasting networks and advertisers are reaching viewers in stores, at gas pumps and in elevators.
BROADCASTING & CABLE (24 July, 2006)
3. THE REAL WEB 2.0
New generation of websites currently fall under the Web 2.0 banner has embraced the social potential that the Internet offers. Web 2.0 is what happened when the tech industry realized that it isn’t all about e-commerce, and that socialization, interaction and communication are central to the net.
.NET (August 2006)
4. MANAGING THE CONVERGED WORLD : THINK SERVICES
The buzzword has been battled around for years now: Convergence, aka “the C-word”. Convergence is about services that people will use more transparently in the future. Technology plays a contributing role, but convergence is more about the services you actually deliver to the subscriber as well to the enterprise.
TELECOM ASIA (August 2006)
5. NEW DIGITAL MEDIA DRIVING MARKET FOR DRM TOOLS
The race to provide digital rights management (DRM) is far from over, with experts predicting incessant demand driven by easier digital re-transmission. What features do content owners seek?
ASIA-PACIFIC BROADCASTING (August 2006)
6. 新形势下省级电视台发展之路
当前中国电视已经进入份额竞争时代，全国观众总量增长有限、有线用户接近饱和、观众总体收视水平下降、新媒体的迅速崛起，多种因素决定了份额竞争时代已成必须面对的现实。在这样的背景下，电视台之间的竞争其实就是「零和博弈」，一个频道份额上升必然意味着另一个频道份额的减少。电视媒体竞争进入覆盖、收视、品牌、资源全方位比拼阶段，淘汰赛已经打响。有专家并预言，全国电视格局的洗牌近两年内即将结束。
《南方电视学刊》 （2006年第三期总第59期）
