传媒参考资料
2007-12-151. UNDERSTANDING IPTV
The future of just about everything is tied up with the Internet, and nothing is more tied up than television. In the ideal IPTV scenario, anyone at any time can watch anything in the entire world that is deliverable over the Internet. The current rigid model of time-constrained TV programming is seriously dead.
PC MAGAZINE (December 2007)
2. TECH DRIVES SOCIALIZATION
The consumerization of IT is not just about affordable hardware. It is a state of mind: the reflection of the aspirations of a generation, their desire to contribute and their need to feel they belong to a community of kindred spirits. Internet-enabled communities are undermining the power of governments and traditional broadcast media to contriol what we see and hear.
COMPUTER WORLD (November 10, 2007)
3. WHEN ONE PLUS ONE IS THREE
Cross-media campaigns are worth more than the sum of their parts when they succeed in creating dialogue across multiple touchpoints and put the consumer first. However, difficult to plan and even more difficult to measure, cross-media campaigns with a strong digital backbone have yet to take off in Asia the way they have in more developed media markets.
DIGITAL MEDIA (November 2007)
4. DIGITAL CONTENT BUSINESS IN KOREA
Korea is one of the most interesting countries in terms of Internet business development. In Korea, the existing wired and wireless companies and major portals are providing multimedia content that merges the functions of telecommunications and broadcasting.
MEDIA AISA (Volume 34, Number 1, 2007)
5. WHAT IS MOBILE OPPORTUNITY?
Will the Internet be the model for mobile data and video services? Or is mobile essentially different, so that the next generation of mobile services will have to invent its own business proposition?
INTER MEDIA (Volume 35, Number 3, 2007)
6. 中国电视媒体的转型与创新
创新是手段，又是过程，也是目标。但是，创新并不等于成功。在转型中创新，在创新中转型，或许是电视媒体通向成功的一条捷径。
＜南方电视学刊＞ 二零零七年第五期
The future of just about everything is tied up with the Internet, and nothing is more tied up than television. In the ideal IPTV scenario, anyone at any time can watch anything in the entire world that is deliverable over the Internet. The current rigid model of time-constrained TV programming is seriously dead.
PC MAGAZINE (December 2007)
2. TECH DRIVES SOCIALIZATION
The consumerization of IT is not just about affordable hardware. It is a state of mind: the reflection of the aspirations of a generation, their desire to contribute and their need to feel they belong to a community of kindred spirits. Internet-enabled communities are undermining the power of governments and traditional broadcast media to contriol what we see and hear.
COMPUTER WORLD (November 10, 2007)
3. WHEN ONE PLUS ONE IS THREE
Cross-media campaigns are worth more than the sum of their parts when they succeed in creating dialogue across multiple touchpoints and put the consumer first. However, difficult to plan and even more difficult to measure, cross-media campaigns with a strong digital backbone have yet to take off in Asia the way they have in more developed media markets.
DIGITAL MEDIA (November 2007)
4. DIGITAL CONTENT BUSINESS IN KOREA
Korea is one of the most interesting countries in terms of Internet business development. In Korea, the existing wired and wireless companies and major portals are providing multimedia content that merges the functions of telecommunications and broadcasting.
MEDIA AISA (Volume 34, Number 1, 2007)
5. WHAT IS MOBILE OPPORTUNITY?
Will the Internet be the model for mobile data and video services? Or is mobile essentially different, so that the next generation of mobile services will have to invent its own business proposition?
INTER MEDIA (Volume 35, Number 3, 2007)
6. 中国电视媒体的转型与创新
创新是手段，又是过程，也是目标。但是，创新并不等于成功。在转型中创新，在创新中转型，或许是电视媒体通向成功的一条捷径。
＜南方电视学刊＞ 二零零七年第五期
