传媒参考资料

2008-01-15
 
1. YEAR OF PRECISION AND SOPHISTICATION
Asia’s digital industry will have more than just growth to celebrate next year. Along with more dollars finding their way to digital platforms, 2008 could well mark the industry’s belated coming of age in Asia.
DIGITAL MEDIA (January 2008)

2. PULLING THE STRINGS OF CHINA’S INTERNET
The use of “volunteers” to control China’s Internet can be traced back to 2005, with now playing an active, hands-on role in censoring information through a strong team of Internet monitors.
FAR EAST ECONOMIC REVIEW (December 2007)

3. HOW WEB 2.0 IS CHANGING THE FACE OF BUSINESS
Mashup technologies will empower users to build and customize services enabling a more nimble and dynamic business but could also leave I.T. marginalized. The focal point is : leveraging Web 2.0 for development.
ENTERPRISE INNOVATION (December 2007)

4. MOBILE TV WILL BE A SUCCESS – BUT IT’S GOING TO TAKE SOME TIME
Implementing mobile TV in a profitable way is one of the big challenges for the broadcast and telecommunications industry alike. The technology to do is here, but there are other barriers, which make it a tough hill to climb.
ASIA-PACIFIC BROADCASTING (December 2007)

5. MOBILE TV TAKES – NEW BROADCAST DIGITAL TV STANDARD COULD OPEN UP MARKETS
Broadcasters beaming signals to cellphones is a large and potentially lucrative new market for advertising and subscription revenues at a time local TV faces an onslaught of competition.
BROADCASTING & CABLE (November 26, 2007)

6. WHO'S REALLY WATCHING HDTV?
In the nine years since the first high-definition TV sets hit store shelves in US, production and transmission equipment have gotten cheaper and better, and most major programmers have launched high-def versions of their channels. But one thing hasn’t gotten much easier : figuring out exactly how many people are actually watching HDTV programming.
BROADCASTING & CABLE (November 26, 2007)

7. 内地有线数字电视发展的形势与任务
中国近年数字电视的发展快速,但发展中仍存在诸多问题。
<世界宽带网络> (二零零七年十二月)
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