传媒参考资料

1. GETTING PREPARED FOR TELEVISION 2.0
People all over the world are still watching television - the only thing that is changing is the sheer variety of viewing platforms that are now available. Traditional TV viewing is under fire from a combination of new viewing formats and alternative media sources. But rather than bury their head in the sand, broadcasters are embracing the new media landscape and innovative delivery methods.
MEDIA　(March 20, 2008)

2. MOBILE TV STANDARDS RACE
The scramble among mobile TV standards setters and mobile TV operators is on. With hundreds of millions of subscribers at stake, broadcasters and mobile phone companies are reluctant to wait for slow-moving standards, especially when their competitors do not seem likely to.
ASIA-PACIFIC BROADCASTING　(March 2008)

3. MOBILE TV IN THE WEB 2.0 AGE
When all media is digital and IP-based, you can no longer really think about individual screens as distinct mediums.
TELECOM ASIA　(February 2008)

4. MAKING WIDGETS PROVE THEIR WORTH
Once the world of widgets extended to little more than desktop calendars and weather reports. Now they are the latest digital marketing must-have. How can marketers make sure they work?
DIGITAL MEDIA　(March 2008)

5. THE WORKFLOW REVOLUTION
The days of linear workflows are already numbered at the BBC and multi-platform content means many more are making the leap into file-based working.
BROADCAST　(February 29, 2008)

6. MAKING TV A TAPELESS ZONE
If high definition has been the big story in broadcast technology in recent years, then 2008 is set to be the year that tapeless production takes off. Programme-makers are showing an interest in tapeless production despite the steep learning curve it requires.
BROADCAST　(March 14, 2008)

7. 传媒规制权的重构与反思
在文化体制改革的背景下，本文探索中国传媒规制机构的规制权力配置。
《南方电视学刊》　（二零零八年第一辑）