传媒参考资料
2008-10-14Factual documentaries are increasingly using sophisticated visual effects to reveal the workings of some impossible images. But these high-end techniques come at a price.
BROADCAST （August 29, 2008）
2. PRODUCTION : RUNNING A POST HOUSE IN A MULTI-PLATFORM WORLD
As the number of ways to view video has exploded, facilities are facing complex technical challenges to meet the requirements of the increasingly fragmented media business. Content is being repurposed at different resolutions and frame rates using new codecs, with different system requirements for each.
BROADCAST （August 29, 2008）
3. MADE IN CHINA – CHINA’S BURGEONING AD INDUSTRY
In the world of advertising, China can either be viewed as the most liberal or the most restricted of societies — because there are no set rules. Sexuality, morality, political content and violence are the key areas to censorship.
CREATIVE REVIEW （August 2008）
4. BEIJING OLYMPICS : VIEWERS GET THE GOLD
The viewer was the real winner of the Beijing Olympics. Whether at home, at work or on the move, the world watched and cheered niche sport as never before. Coverage of the Beijing Olympics demonstrated the new era of multi-platform delivery, as well as raising standards, generating pride in our broadcasters, and bolstering viewer experience.
ASIA-PACIFIC BROADCASTING （September 2008）
5. BEIJING OLYMPICS SHOWCASE NEW COMPRESSION SOLUTIONS
Solutions providers are at hand to supply the latest in video compression technologies which are capable of handling formats such as High Definition (HD). This was evident at the 2008 Beijing Olympics where content was successfully deployed onto various new media platform.
ASIA-PACIFIC BROADCASTING （September 2008）
6. 中国直播卫星电视发展的难点
随着中星9号的成功发射，直播卫星再次在国内引发热议。
<南方电视学刊> （二零零八年第四期）
7. 打造免费经济获利模式
网络普及之后，不断推翻实体商业世界的运作法则，对企业来说，免费经济已成为下一个重要的网络趋势。
<数位时代> （二零零八年九月一日）
