传媒参考资料

1.　BROUGHT TO YOU BY TWITTER - A COMPENSATED MOUTHPIECE?
Twitter has been so popular in micro-blogging that more companies are paying tweeters to plug their products. With companies desperate to reach consumers in the social media crowd, twitters can even set their price for tweeting an ad and wait for offers to come in. But such kind of “Sponsored Tweets” is also controversial.
TIME　　　（October 5, 2009）

2.　DON’T CALL IT POST
In the past, it’s called “post-production”. But now the term cannot truly reflect the complex creative works which often might not happen after the events. Visual effects has now become an integral part of the film-making process. And we can expect more to see in the near future.
CREATIVE REVIEW　　　（July 2009）

3.　ASIA’S SATELLITE MARKET ON THE UP AND UP
What are the factors that are boosting growth of satellite TV services in Asia? With the arrival of digital TV services, the growth of direct-to-home (DTH) satellite TV market in the Asia-Pacific region has shrugged off the impact of the struggling global economy and enjoyed significant growth.
ASIA-PACIFIC BROADCASTING　　　（September 2009）

4.　MEETING COMPRESSION CHALLENGES OF NEXT GENERATION OF MOBILE CONTENT
Telephone companies and manufacturers are predicting a rapid growth to both IPTV and mobile TV due to the development of new services, and especially new types of networks. MPEG-2 and MPEG-4 AVC remain the standard encoding and compression technology for IPTV and mobile TV, and that’s not likely to change for the foreseeable future.
ASIA-PACIFIC BROADCASTING　　　（September 2009）

6.　BBC STEPS UP PROJECT CANVAS WORK
The BBC is moving full steam ahead with Project Canvas, hiring staff to work on the IPTV service and empowering the Digital TV Group to hammer out the technical details.
BROADCAST　　　（September 4, 2009）

7.　电视媒体研发环节的功能定位与发展策略探究
中国电视经历了半个世纪的成长，正面临着一些协调性障碍，值得探索深究。
《南方电视学刊》　　　（二零零九年第四辑）