传媒参考资料

1.　TIME IS RIGHT FOR IP BROADCAST MEDIA CONTRIBUTION
Driving the move to Internet Protocol (IP) contribution-based networks is the emergence of HD video. With a need to deliver ever-higher quality and a growing number of new platforms and formats in a seamless TV experience, media companies need to re-evaluate their technology platforms and build a more efficient, flexibile and scalable network foundation.
ASIA-PACIFIC BROADCASTING　　　（October 2009）

2.　MORE VIDEO CAPACITY FOR WIRELESS NETWORKS
The new generation of wireless solutions in Asia now have more capacity to handle video content. Even as third-generation (3G) mobile video networks are being deployed in 140 countries worldwide, China has just completed a successful test of a fourth-generation Long Term Evolution (LTE) network that will have the capacity to deliver even more video.
ASIA-PACIFIC BROADCASTING　　　（October 2009）

3.　A CREATIVE COMING OF AGE
With the global recession causing global marketers to seriously review their costs without losing the quality of works, China is set to become not just a creative hub for the region, but one of the biggest exporters of creative advertising for the world. This article presents two views on the evolution of creative talent and the country’s entrance onto the global stage.
MEDIA　　　（October 8, 2009）

4.　INTELLECTUAL PROPERTY : HOW DO WE PROTECT TV FORMAT RIGHTS?
There has been little focus on the protection of TV format rights via unfair competition law internationally. It is proposed that due to the divergence of approaches to originality under copyright law, it is more suitable to protect TV formats under unfair competition laws as opposed to copyright or the creation of another sui generis right.
INTER-MEDIA　　　（September 2009）

5.　QUALITY CONTENT MADE EASY
Developing quality content for all the rapidly emerging platforms does not need to be a costly exercise, if a few key recession-busting tips are put into place. More viewers are demanding high quality content that is easier to find and relevant to them.
BROADCAST　　　（September11, 2009）

6.　数位电视开播－娱乐个人化时代来临
多年来雷声大雨点小的台湾有线电视数位化，终于在今年度正式于各地陆续上线，这不仅将为业者带来全新的竞争型态，台湾消费者也将面临新的视听经验、新付费服务及新客户服务关系的崭新时代。
《数位时代》　　　（二零零九年十月）