Events 活动内容
“Operation Santa Claus 2017” Marks the 30th Year
Themed as “Changing Lives for Good”
Highlights 精华片段 Changing Lives for Good 有爱"变"最好 Gin Lee's Message 李幸倪的慈善呼吁

Operation Santa Claus (OSC), jointly organised by Radio Television Hong Kong (RTHK) and South China Morning Post (SCMP), has raised over HK$260 million and benefited more than 250 different charities in the past 29 years. A launch ceremony for “Operation Santa Claus 2017”, themed as “Changing Lives for Good”, was held on 13 November at Hong Kong Maritime Museum to celebrate its 30th anniversary. 14 good causes that will benefit from this year’s community-wide charity event were also introduced.

In conjunction with the pearl anniversary of OSC, the stage is decorated in the theme of ocean. Honorary Patron, Chief Secretary for Administration Matthew CHEUNG Kin-chung was invited to be the guest of honour for “Operation Santa Claus 2017” Launch Ceremony. Besides Matthew CHEUNG Kin-chung, other officiating guests, including Director of Broadcasting LEUNG Ka-wing, Chief Executive Officer of SCMP Gary LIU, OSC 2017 Ambassador Gin LEE, and Museum Director of Hong Kong Maritime Museum Richard WESLEY, jointly kicked off the campaign by lighting up the big pearl that symbolises bliss, putting forward the message of “It is more blessed to give than to receive”. This marked the beginning of a series of fundraising events that will be held throughout November and December. The Ceremony also featured several performances by “Hong Kong Super Skippers”, DJ JUNK!, as well as “Giving Voices” which is a choir formed by major OSC corporate donors.

Opening Ceremony Highlights 揭幕礼精华片段
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Full programme 全个节目
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「爱心圣诞大行动2017」珍珠禧善举今揭幕
张建宗吁各界慷慨解囊惠及弱势

香港电台第三台及南华早报合办的年度慈善筹款活动「爱心圣诞大行动」多年来致力推动各界参与善举,今年以「有爱『变』最好」作号召,于11月13日假香港海事博物馆揭幕,并庆祝活动三十周年志庆。此外,大会同日亦公布今年获选的14间受惠机构名单。

今年,大会以海洋为布置主题,以配合活动珍珠禧庆典。政务司司长张建宗应邀担任活动主礼嘉宾,并联同其他嘉宾,包括:广播处长梁家荣、《南华早报》行政总裁刘可瑞、「爱心圣诞大行动2017」大使李幸倪(Gin LEE)及香港海事博物馆总监韦持力Richard WESLEY一起为活动主持揭幕仪式,点亮象征幸福的珍珠,寓意大会继续宣扬「施比受更为有福」的理念。亮灯仪式亦意味着由商界机构及学校自行发动的连串筹款项目将于未来两个月陆续展开。此外,大会请来「香港花式跳绳会」(Hong Kong Super Skippers)、唱片骑师JUNK!,以及一个由企业捐款者组成的合唱团「Giving Voices 」于即席表演,为活动增添色彩。

「爱心圣诞大行动」自1988年举行,乃于本港举办多年,深受欢迎的善举,目的为推动社会各界参与行善,扶助贫困及弱势人士,让爱温暖他们的心。