传媒参考资料

1.　AD BROADCAST TIME CUT, VIEWING EFFECTIVENESS IMPROVED
The advertising broadcasting and viewing changes in the first quarter of 2010 attracted attention. It was the first quarter that the 61st act of Sarft took effect.
MEDIA　　　（3 June 2010）

2.　ONE IN THREE HAPPY TO PAY TO WATCH TV ONLINE, SURVEY FINDS
One in three people would be prepared to make micropayments to watch TV online, according to a wide-ranging study of attitudes towards digital entertainment.
BROADCAST　　　（28 May 2010）

3.　DOES DIGITAL REALLY EQUAL MEASURABLE?
Exciting as it is, marketers have some way to go to truly justify the measurement potential of digital. The industry has yet to come together to agree common standards that can be used to buy, sell and compare media.
DIGITAL MEDIA　　　（Summer, 2010）

4.　THE MEDIA’S ROLE IN GLOBAL AND LOCAL ENVIRONMENTAL GOVERANCE
Climate change threatens to push our planet inevitably to the brink of catastrophe more rapidly than previously predicted. We are virtually caught up in a desperate race against time and swimming against the tide in a bid to save the Earth from the impending environmental disaster of an unprecedented scale.
MEDIA ASIA　　　（Volume 37, Number 1, 2010）

5.　NEWSPAPERS EYE NEW MONEY STREAM
Paywalls. Love them or hate them, the chances are they are here to stay. But as newspapers around the world continue to explore that elusive second stream of revenue – online – some publications might have also struck gold on a third stream of income.
MEDIA　　　（3 June 2010）

6.　3D 技术在电视转播中的应用考虑
3D技术已成为业界炙手可热的新宠，亦是各大设备开发厂商研究和发展的新趋向，于是如何将3D技术更好地引用到目前的电视转播和制作中，也成了我们必须研究的课题。
世界广播电视　　　（二零一零年六月号）