传媒参考资料

2005-02-07
1. NOT JUST FOR CHRISTMAS

Hugh public concern about the Asian tsunami prompted broadcasters to cover the disaster in depth, but how long will the broadcasters stick with the story once the shock and horror fade?

BROADCAST (14 January, 2005)


2. EARLY ADOPTERS' PARADISE

What else is popping in tech? Plenty. The siren call of the digital home has computer and entertainment giants jockeying to colonize your living room with slick new gadgets and services. That means a confusing 2005 for most of us, but a happy hunting ground for gizmo lovers.

FORTUNE (31 January, 2005)


3. TIME FOR A POLICY RETHINK?

Communications regulators around the world are examining their statutory and regulatory frameworks in light of the increasing acceptance of Internet protocal as the service application of the future. The success of a new technology is no reason to overturn fundamental policy goals.

INTER MEDIA (December 2004)


4. MEDIA EMPOWERMENT - ALTERNATIVE NEWS ONLINE

ICT - the instrumentality of information technology - helps and hinders both sides in the tussle between media and authority, exemplified not only by government but by powerful official interests, business organizations and pressure groups.

MEDIA ASIA (Volume 31, Number 2, 2004)


5. THE MEDIA DEPARTMENT IS BACK

As clients favor an integrated agency approach, rebundling media is hot again. The strategy isn't new, but the complexity involved in a cluttered media universe is mind-boggling.

BROADCASTING & CABLE (10 January, 2005)


6. 城市广播发展的态势和前景

中国各地的城市广播近年普遍取得了较快的发展,经营管理大多采用频率化、市场化的方式, 广告创收都有较大幅度的增长,集团化改革也在大力推进之中,其中城市广播有其自身独特的优势,可在激烈的市场竞争中打出一片天地。

《中国广播》 (2005年1月)
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