传媒参考资料

2005-11-15
1. NEW WAVE NEWS AND NEW IT INFRASTRUCTURES

Given the cost of producing a newscast, news director and media management must improve workflow efficiencies, leverage existing resources and find a way to win audience in a changing competitive environment.

BROADCASTING & CABLE (October 10, 2005)

2. TANGLED WEB OF RIGHTS

With the rapid rise of download technology, broadcasters and producers agree that the old model of primary rights is outdated. Now the fur is flying over how valuable online rights should be divided.

BROADCAST (October 7, 2005)

3. CIVIL LIBERTY VERSUS NATIONAL SECURITY

Much is being made of the Internet as a communication tool that connects terrorist network. With calls for closer monitoring of information, more input from ISPs and government, as well as law enforcement agencies. Is national security a fair price for losing some of the freedom we currently enjoy online?

.NET (October 2005)

4. A LOT GOES INTO A LITTLE TV

TV Networks and content providers diving into the world of cellular video services face endless options of delivery. One immediate decision; whether to deliver live video-on0demand or both. The choice impacts not only now much money they'll have to spend but also how much they will make.

BROADCASTING & CABLE (September 26, 2005)

5. A CASE OF DEJA VU?

The issue of regulating new forms of audio-visual conetent in a converging environment of multiple delivery platforms go over the same ground covered in the debate over regulating the Internet.

INTERMEDIA (October 2005)

6. 网络电视与传统媒体整合

网络化电视的出现,为媒体运营推行经营创新提供了大好机遇。本文探讨中国传媒在网络时代的竞争战略。

《南方电视学刊》 (2005年总第55期)
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