传媒参考资料

2002-05-15
1. ACCELERATING THE INTERNET
It chokes on video, audio and giant data files. The goal is to open the way for richer Web fare, audio service that doesn\'t sound like a cheap AM radio and eventually, streaming video as rich and steady as a cable TV broadcast.

US NEWS & WORLD REPORT April 22, 2002



2. DIGITAL DREAMING
MIT\'s legendary Media Lab is inventing the future of home entertainment, and creatively explore new media for human well-being and individual satisfaction without regard to present day constraints. The intriguing technologies incubated
in the Media Lab will utimately have to fight for survival outside the lab, in the marketplace.

SOUND & VISION April, 2002



3. EVALUATION OF PUBLIC BROADCASTING BY COUNTRY: JAPAN, BRITAIN, AND USA
A report on the results of an international comparative survey conducted in Japan, Britain and the United States to discover how public broadcasting is viewed, understood and evaluated in each country. The report focuses on major comparative trends observed in the three public broadcasters, including: NHK, BBC and PBS.

NHK BROADCASTING CULTURE & RESEARCH No. 19, 2002



4. RETHINKING THE MODEL
Commercial breaks have always been the foremost source of revenue for the small screen business. But the advent of interactive advertising is making the industry wonder what the future holds for them. Do advertisers continue with traditional advertising simply tweaked to allow the viewer to interact, or does television advertising change completely?

CABLE & SATELLITE COMMUNICATIONS INTERNATIONAL April, 2002



5. 电视剧与中国文化
中国传统\"文以载道\"的文艺观, 以及在传统经典艺术中确立的审美价值, 在不同程度上加重了中国电视剧的负荷,损害了电视剧作为大众流行文化自由轻松的天性和审美本质. 贯通中国艺术史的高雅与通俗的深刻矛盾, 一直在中国电视剧中冲突着.

南方电视学刊 2002年第二期


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