传媒参考资料
2007-03-151. EMBARKING ON THE DIGITAL JOURNEY
Digital switchover is becoming global, with large cities rapidly making the change to digital transmissions in keeping with government-set timelines. For much of Asia that has yet to board the digital bus, there are lessons to be learnt from countries in and outside the region that are well on their way.
ASIA-PACIFIC BROADCASTING (February, 2007)
2. IS CONTENT STILL KING ?
Content is fundamental to the IPTV revolution, but the technology’s disruptive influence means it is no longer sufficient. To focus exclusively on content misses the point. It’s no longer about sending it out and being done. It’s about engagement.
BROADCAST (February 9, 2007)
3. TERRESTRIALS : ON TARGET ?
Terrestrial broadcasters in the United Kingdom are rolling out VoD strategies across their own sites and multiple IPTV platforms. But each has a different approach. This article examines the thinking behind their offering.
BROADCAST (February 9, 2007)
4. ALL TYPED OUT?
What’s next for blogs or Web 2.0 in general? Some say that the blog phenomenon is in the midst of the hype phase. But even if many casual bloggers do drop out, blogs have achieved widespread penetration into the mainstream media and corporate world in a remarkably short span of time.
PC MAGAZINE (March 6, 2007)
5. ADVERTISING GOES MOBILE
Welcome to the medium that could become the biggest thing in advertising since TV - the cellular phone. With more than two billion users around the world, the potential reach alone has advertisers drooling. But what really gets them going is that the cellphone could become the ultimate, targeted, personal marketing machine.
FORTUNE （March 5, 2007)
6. IPTV OR ELSE : WHY TELCOS ARE DOING IPTV WHETHER THEY WANT IT OR NOT
Telcos and broadband companies around the globe are jumping like crazy onto the IPTV bandwagon. But despite optimistic forecasts of worldwide IPTV uptake, given the high investment costs, most telcos would rather avoid the IPTV trail. It’s just that in most markets, they have no choice.
TELECOM ASIA (November 2006)
7. 网路上的新闻道德学
当主流媒体受到舆论、法律或新闻道德制约与管辖时，网路上使用者自制内容却未受到管制，更多的人性尊重与思考，将会是网友最终的学习。
《数位时代》 (2007年 第146期)
Digital switchover is becoming global, with large cities rapidly making the change to digital transmissions in keeping with government-set timelines. For much of Asia that has yet to board the digital bus, there are lessons to be learnt from countries in and outside the region that are well on their way.
ASIA-PACIFIC BROADCASTING (February, 2007)
2. IS CONTENT STILL KING ?
Content is fundamental to the IPTV revolution, but the technology’s disruptive influence means it is no longer sufficient. To focus exclusively on content misses the point. It’s no longer about sending it out and being done. It’s about engagement.
BROADCAST (February 9, 2007)
3. TERRESTRIALS : ON TARGET ?
Terrestrial broadcasters in the United Kingdom are rolling out VoD strategies across their own sites and multiple IPTV platforms. But each has a different approach. This article examines the thinking behind their offering.
BROADCAST (February 9, 2007)
4. ALL TYPED OUT?
What’s next for blogs or Web 2.0 in general? Some say that the blog phenomenon is in the midst of the hype phase. But even if many casual bloggers do drop out, blogs have achieved widespread penetration into the mainstream media and corporate world in a remarkably short span of time.
PC MAGAZINE (March 6, 2007)
5. ADVERTISING GOES MOBILE
Welcome to the medium that could become the biggest thing in advertising since TV - the cellular phone. With more than two billion users around the world, the potential reach alone has advertisers drooling. But what really gets them going is that the cellphone could become the ultimate, targeted, personal marketing machine.
FORTUNE （March 5, 2007)
6. IPTV OR ELSE : WHY TELCOS ARE DOING IPTV WHETHER THEY WANT IT OR NOT
Telcos and broadband companies around the globe are jumping like crazy onto the IPTV bandwagon. But despite optimistic forecasts of worldwide IPTV uptake, given the high investment costs, most telcos would rather avoid the IPTV trail. It’s just that in most markets, they have no choice.
TELECOM ASIA (November 2006)
7. 网路上的新闻道德学
当主流媒体受到舆论、法律或新闻道德制约与管辖时，网路上使用者自制内容却未受到管制，更多的人性尊重与思考，将会是网友最终的学习。
《数位时代》 (2007年 第146期)
