传媒参考资料

2007-11-14
1. BRINGING VIDEO TO EYEBALLS - WHAT ARE THE BORDERS BETWEEN MEDIA ?
Is all moving video - regardless of the delivery platform - television of a kind? Or is it TV still just the box in the corner? If the former is the case, what are the implications for regulation, for content production standards, and for advertising metrics and other facets of the business which could be profoundly affected?
INTER-MEDIA (October 2007)

2. COMMON IPTV STANDARDS HELP DEPLOY MORE SERVICES
IPTV service deployment is becoming less complicated, thanks to alliances of various technology providers who aim to use common IPTV standards and applications.
ASIA-PACIFIC BROADCASTING  (October 2007)

3. TIME TO BREAK OUT OF THE BOX
Broadcasters are discovering the potential of online content to enrich drama, and are restructuring their commissioning structures to make sure the web is not confined to a supporting role.
BROADCAST (September 28, 2007)

4. OLYMPIC VIEWING
All eyes, internationally and within China, will be on Beijing next year for the 2008 Olympics. China is on track to ensure the Olympic Games are watched in places other than the living room.
DIGITAL MEDIA (September 2007)

5. COME TOGETHER - WHY WEB 2.0 IS RESHAPING MOBILE
Blogs, wikis, social networking - Web 2.0 is so big these days that even the mobile sector is suddenly in need of an upgrade. How is it doing? In fact it is more like Web 1.5.
CHARGED (October 2007)

6. MAKING THE GRADE
Digital intermediate - the process of digitizing and manipulating film and video - has changed how films are post-produced and is starting to do the same in TV. But there are fears it could change a critical creative partnership.
BROADCAST (October 12, 2007)

7. 网络设备与技术
随着电视台业务系统的数码及网络化建设,面向电视台音像节目资料的媒体资产管理系统,从讨论到实践,也在各个电视台的业务系统中逐步建立起来。
《世界宽带网络》 二零零七年十月
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