传媒参考资料
2008-06-15There are clearly many variables associated with a successful mobile TV network and business model. While some of these variables have been identified and understood, others are the subject of intense contemplation and discussion.
ASIA-PACIFIC BROADCASTING （May 2008）
2. FINDING A ROLE FOR THE THIRD SCREEN
There’s no shortage of hype about mobile marketing, but how exactly are marketers in Asia-Pacific using mobile technology in their campaigns?
DIGITAL MEDIA （April 2008）
3. THE FUTURE FOR ASIAN MEDIA
Multiple media usage is now commonplace for Asia’s regional media consumption. And those who listen with greatest attention to the voice of the customers will likely emerge as the strongest.
MEDIA （May 1, 2008）
4. WHAT TV THINKS
The debate over what Public Service Broadcasting is and who should pay for it rages on in UK, with the future of kids and regional news arousing the strongest feelings.
BROADCAST （May 2, 2008）
5. ASIA’s FIGHT FOR WEB RIGHTS
Debates about what Internet companies should or shouldn’t do with user information called for these companies to develop a voluntary code of conduct.
FAR EAST ECONOMIC REVIEW （April 2008）
6. LOST IN THE SHUFFLE
The music industry is racing to reinvent itself as the digital age renders its old business model obsolete.
TIME （May 12, 2008）
7. TAPPING THE ONLINE MARKET
HD channels are sizzling. Having increased content available ultimately benefits the end consumers and provides additional incentive for them to switch.
CONTENT ASIA （2008 Issue Two）
8. HARDEN YOUR WEAK POINTS
Enterprise networks are increasingly vulnerable, while cyber-criminals are becoming better organized.
COMPUTER WORLD （May 10, 2008）
