传媒参考资料
2008-08-15One of the three themes of the Beijing Olympics is to make it a “High-tech Olympics”, which reflects efforts to make it accessible to people from as many parts of China as possible.
COMPUTERWORLD HONG KONG （July 2008）
2. THE ART OF NOISE
Sound design can be an under-valued craft with TV production. This article puts its centre stage with a detailed look at some of the ways it can beef up the sound and enhance post-production in television shows.
BROADCAST （July 25, 2008）
3. IPTV : OLD AMBITIONS, NEW REALITIES
Telecom operators have long held ambitions to take a central role in the provision of television services, and have been working on the IPTV technology to enable such services for over a decade. But how to make such services commercially viable?
INTER-MEDIA （April 2008）
4. EUROPE CONSIDERS ITS OPTIONS FOR THE DIGITAL DIVIDEND
Ever since the advent of digital TV, it has been clear that one day, analogue broadcasting would no longer be needed. But even though that day is now fast approaching, with most European countries planning to switch off their analogue TV signals by 2012, the debate about what to do with the spare frequencies freed up by the move is far from over.
INTER-MEDIA （April 2008）
5. US MOBILE TV MOVING AT RAPID RATE
The US is moving quickly towards a mobile-TV standard, with a preference for broadcast over cell-phone spectrum. The US standard will use a small portion of the DTV broadcast signal to transmit to mobile receivers.
ASIA-PACIFIC BROADCASTING （July 2008）
6. WEB 2.Oh!
A look at how an advertising agency turned to the web’s most popular 2.0 sites to create its own online presence.
CREATIVE REVIEW （May 2008）
7. 分享思维：新媒体时代的奥运报导
若仅仅把北京奥运报导局限于竞技体育本身，就是一种思维和认识方式的局限。
<南方电视学刊> （二零零八年第二辑）
