传媒参考资料

2009-12-14
 
1. PUTTING CITIZENS BACK INTO JOURNALISM
The term “citizen journalism” is somewhat paradoxical. Why do we consider it meaningful to distinguish “citizen journalism” from just plain “journalism”? Journalism, in principle, is supposed to be of citizens, for citizens, and by citizens. So how the citizens got taken out of journalism, and how we might put citizens back in?
MEDIA ASIA   (Volume 36, Number 1, 2009)

2. FIVE NEW RULES OF PRODUCTION
The harsh reality of television production today – no matter the genre, daypart or mode of delivery – is that it’s scattered with land mines for producers and production companies. This article examines some guidelines for navigating today’s TV production landscape.
BROADCASTING & CABLE   (October 19, 2009)

3. THE DIGITAL CHALLENGE FOR LOCAL TV DRAMA
Even before the financial recession, free-to-air TV was suffering from audience fragmentation as the number of channels proliferated with digital delivery and the rise of the Internet. Prime-time TV drama can be very popular but it is also the most costly form of programming to produce.
INTER-MEDIA   (October 2009)

4. READY-TO-PLAY DRM TOOLS
With new platforms being deployed, new digital rights management (DRM) tools need also be in place, to ensure content is delivered and protected from unauthorized users.
ASIA-PACIFIC BROADCASTING   (November 2009)

5. CENTRALISED SIGNAL MONITORING — THE WAY TO GO
Monitoring more than 100 pay-TV channels simultaneously would be quite challenging with traditional broadcast signal-monitoring equipment. Thanks to more centralized monitoring solutions, multi-viewers are becoming common in the industry as a way to reduce cost, space requirements, and powering and cooling.
ASIA-PACIFIC BROADCASTING   (November 2009)

6. 新媒体趋势与广播发展:关于消解与重塑的讨论
广播和其他传统媒体一样,正面临迅速变化的新媒介环境及受众变化的挑战。如何看待广播之于新媒介环境的关系、如何决策广播之于新媒介环境下的发展,成为广播业界关心的现实课题。
《CSM Radio Ratings Research》   (Issue 5, 2009)

7. 动漫电视新闻:一种电视新闻传播形态解析
随着创新传播技术的发展,当今电视新闻传播的方式愈发丰富多彩,Flash动漫也开始出现在电视传播中,甚至在新闻类别节目中也可以看到。动漫应用在电视新闻传播是否可行?它有哪些独特优势与不足之处?如何对其进行合理的定位?
《南方电视学刊》   (二零零九年第五辑)
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