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Operation Santa Claus’ ‘From Hong Kong with Love’ campaign raises over HK$15.2 million to support 13 charity projects
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Operation Santa Claus (OSC) continued to make a difference in Hong Kong with its 2019 campaign ‘From Hong Kong with Love’ raising more than HK$15.2 million in donations, providing hope and a bright spark in the new year despite such difficult times.

Aimed at sharing the gift of hope and kindness to brighten the lives of the needy, the annual fundraising campaign coordinated community-wide charity events that supported 13 beneficiaries which continue to contribute to causes that serve children and youth, as well as individuals with physical and mental disabilities.

OSC, which is jointly organised by Radio Television Hong Kong (RTHK) Radio 3 and the South China Morning Post (SCMP), also celebrated the successful campaign by announcing four awards to noteworthy schools and corporations for their fundraising efforts. They are:

- Top Corporate Fundraiser - Morgan Stanley

- Most Creative Corporate Fundraiser - Hong Kong Sanatorium & Hospital

- Top School Fundraiser - Discovery Mind Educational Organisation

- Most Creative School Fundraiser - Shung Tak Catholic English College

This year’s campaign also welcomed new donors including Hong Kong Exchanges and Clearing Limited, Hong Kong Disneyland, the Consulate General of Sweden and ESF Shatin Junior School, contributing to support OSC’s cause. OSC also benefited from the support of its two high-profile ambassadors in Olympic swimmer Stephanie AU and local celebrity Pakho CHAU, who visited Hong Kong Disneyland to promote sales of its charity postcards, as well as the Hong Kong Sanatorium & Hospital’s to participate at its fundraising carnival.

“I couldn't be prouder of our wonderful community and my colleagues and friends at RTHK and the SCMP for the amazing results they have achieved in three short, difficult months. As you're just about to find out Hong Kong's spirit is as strong as ever.” said LEUNG Ka-wing, Director of Broadcasting, RTHK.

Said Gary LIU, SCMP CEO, “I am incredibly proud of what we’ve accomplished together. It gives Mr LEUNG and I great pleasure to announce that we have exceeded our donations target in support of our 13 beneficiaries, whose work is vital to Hong Kong and deserve our attention and contribution. We look forward to many more years of serving our community through OSC - together, we will elevate this city and make a lasting difference.”

「爱心圣诞大行动2019」筹逾港币1,520万 资助13个本地慈善项目



由香港电台第三台及南华早报合办的年度大型筹款活动「爱心圣诞大行动」,今年以「点点爱心,成就香江」为主题,活动共筹得逾1,520万港元善款,资助13个服务本地社区的慈善项目,继续用爱带来正面改变,在新一年与香港共渡时艰。

自1988年起,「爱心圣诞大行动」积极推动社会各界参与行善,并透过传达爱与希望,照亮弱势社群的生命。今年活动筹得款项资助本地13个慈善项目,项目服务范畴广泛,涵盖儿童及青少年和智障及残疾人士。

「爱心圣诞大行动」每年颁发多个奖项,以表扬参与团体的鼎力支持和卓越筹款活动构思。今年,「最高筹款大奖(学校)」由弘志教育机构(Discovery Mind Educational Organisation)蝉联;而天主教崇德英文书院(Shung Tak Catholic English College)则蝉联「最具创意大奖(学校)」。除学校外,多间企业亦发挥「乐善好施」的精神。「最高筹款大奖(企业)」由摩根士丹利(Morgan Stanley)蝉联;养和医院(Hong Kong Sanatorium & Hospital)则勇夺「最具创意大奖(企业)」。

今年的「爱心圣诞大行动」获香港交易所、香港迪士尼乐园、瑞典驻港总领事馆及英基沙田小学加入成为捐赠团体;另邀得奥运泳手欧铠淳及艺人周柏豪担任爱心大使,他们早前分别出席支持香港迪士尼乐园的明信片慈善义卖活动及养和医院的筹款嘉年华。

广播处长梁家荣说:「在短短的三个月,社会人士、港台的同事及合办伙伴南华早报的朋友携手并肩,共同努力筹备活动及协办相关爱心项目,能创下此佳绩实在不易,我为此感到十分鼓舞。在社会各界的同心协力下,香港面对挑战只会遇强越强。」

南华早报行政总裁刘可瑞亦表示:「南华早报很荣幸再次与香港电台合办今年的筹款活动,活动不但圆满成功,更为13家受惠机构筹得超出目标的善款。这些受惠机构的工作对本港社区十分重要,绝对值得我们的关注及支持。我们期待往后继续透过『爱心圣诞大行动』,与大家共同为创造更美好的香港出一分力。」