Operation Santa Claus 2020 kicks off with
‘Caring Community, Caring Christmas’ theme

OSC announces ambassadors Alex and Pakho, launches first-ever theme song and unveils new logo

OSC 2020 Kick-off 揭幕短片 OSC Ambassador Alex FONG 活动大使方力申 OSC Ambassador Pakho CHAU 活动大使周柏豪

Operation Santa Claus (OSC), jointly organised by Radio Television Hong Kong (RTHK) Radio 3 and the South China Morning Post (SCMP), kicked off its annual fund-raising campaign today with the theme ‘Caring Community, Caring Christmas’ for 2020, as well as a series of announcements aimed at promoting the spirit of giving to benefit those in need during the festive season.

The 2020 OSC Campaign launch was marked by the release of a special video today introducing this year’s Ambassadors, Olympic swimmer Alex FONG and artiste Pakho CHAU, who will perform the first-ever OSC theme song encouraging Hong Kong’s community to get involved and participate in one of the city’s most recognised charity initiatives.

This year, OSC is committed to raise funds for 19 selected beneficiaries to run charitable projects helping children and young people, the elderly and the community generally, as well as people with physical and mental disabilities. While 2020 has been a challenging year for many, OSC is determined to support those impacted most by the COVID-19 pandemic and this year’s campaign aims to offer immediate support and future recovery plans to people in challenging circumstances.

Said Director of Broadcasting LEUNG Ka-wing: “I am grateful to our generous donors, who have contributed over HK$316 million, funding more than 300 projects over the last 32 years. We face an unprecedented challenge to support our community this Christmas and we are committed to amplify the call to remind everyone it is the season to care, share and give to the disadvantaged.”

Another milestone for OSC was the unveiling of a brand new look. The design of the new logo is a timely reminder of OSC’s brand purpose and identity to champion the spirit of giving and bring people together to celebrate hope and generosity to benefit Hong Kong’s community. Illustrated with a hand placing a heart into a Christmas stocking, it represents OSC as a platform for collaboration by bringing together corporate organisations and NGOs to benefit the community and reinforce the message that everyone and anyone can make an impact by spreading love and care.

“It reflects the strong community spirit of Hong Kong and OSC’s mission to serve those in need,” said SCMP CEO Gary LIU. “With our partners, donors and beneficiaries, we will continue to champion the spirit of giving and magnify efforts to bring cheer to the city this Christmas.”

“It reflects the strong community spirit of Hong Kong and OSC’s mission to serve those in need,” said SCMP CEO Gary LIU. “With our partners, donors and beneficiaries, we will continue to champion the spirit of giving and magnify efforts to bring cheer to the city this Christmas.”

“The fund-raising campaign starts in November and I really look forward to taking part in it as an Ambassador,” said FONG. “Helping the city’s disadvantaged at a time like this is a major challenge that will take a massive team effort, stamina and dedication, and I’m delighted to do my part to support the OSC.”

OSC will salute its most outstanding supporters at the end of the campaign with special awards in February 2021 that recognise significant contributions to the community during the campaign.

「爱心圣诞大行动2020」今揭幕
推动各界实践爱心 共襄善举融入社区

大会宣布方力申及周柏豪担任大使,并揭晓全新主题曲及活动新标志

由香港电台第三台及南华早报合办的年度慈善筹款活动「爱心圣诞大行动」(「大行动」),多年来推动社会各界乐善好施,今年以「实践爱心,融入社区」作号召,大会于今天展开筹款活动以及公布多项活动详情,呼吁各界慷慨解囊,传扬圣诞真义,扶助弱势社群。

大会早前特别为「爱心圣诞大行动2020」拍摄了一辑短片,并以此为活动揭开序幕,意味着由商界机构及学校自行发动的连串筹款项目将于未来两个月陆续展开。大会亦宣布奥运泳手方力申及艺人周柏豪担任本年度活动大使,他们将会携手演唱「爱心圣诞大行动」全新主题曲,藉此鼓励本地社会大众一同参与这个历史悠久的大型慈善活动。

今年,「大行动」所筹得的款项将会资助本地19间慈善机构的服务计划,有关项目涵盖儿童及青少年、长者、社区人士及有生理或心理疾病人士。尽管2020年各界都遇上种种挑战,「大行动」受资助的项目将致力为受2019冠状病毒病疫情影响、需要帮助的弱势社群提供即时援助。

广播处长梁家荣说∶「感谢一众慷慨的捐助者,在过去32年共筹得善款逾3亿港币,支援了超过300个慈善项目。纵然今年我们在筹办活动时,迎来前所未有的挑战,我们仍会全力推动社会大众,在圣诞期间将爱与关怀送予弱势社群。」

「大行动」今年另一个里程碑是换上活动新标志,其设计意念更能凸显「大行动」推动各界共襄善举、慷慨解囊的精神。新标志中有一只手把一颗心放进圣诞袜,寓意「大行动」致力集结各界善心捐助者的力量,为本地慈善组织及弱势人士提供协助,促进社会凝聚力,实现受益者的梦想和关注其需要。

「新标志反映出香港的社区互助精神以及「大行动」扶贫助弱的理念。」南华早报行政总裁刘可瑞表示:「在与我们的合作伙伴、善长及受惠人士的同心协力下,我们将努力在圣诞佳节推动各界乐善好施,为创造更美好的香港出一分力。」

连续第二年担任大使的周柏豪亦分享∶「每年圣诞期间,大会都带来很多创意趣味兼备的筹款活动 ,我很荣幸可以参与其中,这令我更明白施比受更为有福。我希望能够唤起更多人乐于助人的热诚,为有需要的人士缔造更好的生活。」

方力申谓∶「在充满挑战的时期向社会中的弱势群体伸出援手,非常讲求团队协作、耐力和奉献精神,各项筹款活动将于本月展开,我很期待以大使的身份参与其中,支持『爱心圣诞大行动』。」

今年「大行动」将继续设立不同奖项向支持者致敬,以表扬参与团体的鼎力支持和贡献,大会将于明年2月公布得奖名单。