On Wednesday's Backchat, we explored how Hong Kong can tap into the potential of social media, after e-commerce platform giant Xiaohongshu opened an office in the city, its first outside the mainland. Financial Secretary Paul Chan says the new office would “enhance the visibility of Hong Kong’s tourism, retail, dining and creative industries”. We spoke to experts to learn more about the opportunity.

After the break, we shifted our focus to traditional Chinese medicine. The Chinese Medicine Hospital of Hong Kong has partnered with Western Sydney University to strengthen global collaboration in the field and foster dialogue between Eastern and Western practices. We heard from the head of the hospital.

And finally, the Chinese University of Hong Kong has managed to significantly reduce electricity consumption in air-conditioning in its Dining Hall. We spoke to the person behind the project to find out how that's being done.

9:05am-9:30am: Xiaohongshu's Hong Kong office opening
9:05am-9:30am: Eugene Chan, social media scholar and Assistant Professor at the Technological and Higher Education Institute of Hong Kong (THEi)

9:05am-9:30am: Brian Yeung, Co-Founder of Brandstorm Communications

9:32am-9:39am: Boosting Chinese medicine development
9:32am-9:39am: Bian Zhaoxiang, Hospital Chief Executive of the Chinese Medicine Hospital

9:39am-10:00am: CUHK's energy-saving aircon system
9:39am-10:00am: Yam Yeung, Research Professor at the Department of Mechanical and Automation Engineering, The Chinese University of Hong Kong