主持人:Chloe Feng and Brian Wong
Ever feel lost or curious about the social trends in China? If so, join Chloe Feng and Brian Wong on Trending China! Each week, they'll help decode the hottest and most important topics on the mainland. Trending China is a 30-minute programme where you can explore China's way of life, culture, entertainment, technology, history, economy, and more.
Tune in every Saturday morning at 8:30am - only on Radio 3.
This week, Chloe Feng and Brian Wong explores the attention economy - the invisible force that can drive businesses to rapid growth or leave them struggling to survive under the pressure of sudden fame.
A restaurant in Foshan was recently swarmed against the owner's wishes after a vlogger's video went viral, and it happens with street food stalls too - sudden popularity can mean long lines, stress, and exhaustion. With people eager for new experiences, the attention economy is reshaping society.
So how will the attention economy continue to develop on the Chinese mainland? And how can businesses better prepare for it?
Chloe and Brian discusses this with Professor Roy Ying, Senior Lecturer in Marketing at Hang Seng University.

主持人:Chloe Feng and Brian Wong
This week, Chloe Feng and Brian Wong will look at the recent heartwarming film,“Dear You", which premiered quietly in late April with no major promotion. Yet over the past few weeks, it has steadily gained national attention, climbing to an impressive average rating of 9.1 out of 10 on Douban, China's leading review platform—making it the highest-rated film released in the country so far this year. The low-budget film is centered on Qiaopi - letters containing money that overseas Chinese sent home via parallel traders or couriers in the past-and this has sparked reflection and nostalgia, especially among overseas Chinese who once sought their fortunes in Southeast Asia. So what made the film so special? And what is Qiaopi all about? Chloe and Brian discusses this with Professor Lawrence Pang, founding president of the Academy of Chinese Wisdom and Management.