To Get Ready Early
Leila CHAN has already been a reporter for 25 years. She had never imagined herself to have another identity – founder of a charity, let alone other people.
After finishing a series of publications about the life and death education in Hong Kong, CHAN realised that while the survival space for reporters in Hong Kong had been shrinking, the challenge of the aging population facing Hong Kong had also been unprecedentedly mounting. She therefore founded the “Big Silver Community”, a social innovation charity. It makes use of the BIG MAG magazine as a medium to help readers “to save people, money and health”. Meanwhile, it enables the readers to know more about topics regarding healthy life as well as life and death education. What is more important is that by selling BIG MAG at community stores and newsstands, and to organise events which are related to the contents discussed in the magazine, a community care network is built. As a result, the masses and the community can be reconnected, letting everybody plan ahead for the second half of life.