传媒参考资料

TO PROTECT AND CONSERVE
With current tape and disc formats likely to become obsolete in a few years, long-term content storage is a growing problem for the industry. Will future technology be able to read current generations of image archives?
BROADCAST　　(July 19, 2013)

INFORMATION OVERLOAD?
The hype surrounding ‘big data’ – the collection and analysis of very large data sets – is similar to that which heralded the cloud, not least in the vagueness of its application and the suspicions of its merits. The concept has been around for years, not just in economics and IT circles, but in broadcasting too.
BROADCAST　　(July 19, 2013)

PRODUCTION TOOLS GET CREATIVE
Thanks to a number of new tools and solutions being made available to help broadcasters and other content creators offer more visually enhanced programming, production of compelling content continues to evolve.
ASIA-PACIFIC BROADCASTING　　(July 2013)

TV RATINGS MAY JUST BE A TWEET AWAY
Social media TV is about integrating a viewer’s social network into the traditional TV show experience. The more sophisticated interactivity is having a secondary mobile screen to complement TV offering which allows a user to interact socially with what is being shown on TV via the second screen. This gives rise to “social ratings” which are considered a new indicator for TV programmes.
ASIA-PACIFIC BROADCASTING　　(July 2013)

THE NEW NEWS BUSINESS
Owners of the big legacy businesses have fought fiercely against the disrupters. Can purveyors of serious journalism find a way to join them? The transition from what’s left of the old legacy news business to whatever comes next is likely to be the swiftest undertow of the digital riptide.
FORTUNE　　（July 22, 2013）

大数据 大转型
从2012年开始，大数据时代云计算成为业界热门的词汇。电视媒体该如何拥抱这个时代而有所作为呢？大数据与电视媒体之间的关系和对广电行业的影响，可从四个层面来看：第一是承认大数据的威胁、第二是解构大数据的力量来源、第三是透析大数据对于电视媒体的影响、第四是明确电视媒体在大数据时代的发展方向。
《南方电视学刊》　　（二零一三年第三期）