传媒参考资料
2014-01-13 MARCHING TO DIGITAL WORLD PROCEEDS AS PLANNED
As the broadcast industry landscape heads towards a fully digital climate, broadcasters in the region are eyeing not just on one specific technology to bring in more precious eyeballs. The name of the game seems to be how innovative they can be with the wide array of technology tools now available within their fingertips. Technology has indeed advanced, enabling high-quality results at competitive prices.
BROADCAST TECHNOLOGY (December 2013)
SETTING A NEW STANDARD
In a world where viewers can access content on smartphones, tablets and game consoles just as easily as they can via set-top boxes and TV sets, the move to greater resolution and higher frame rates will require some robust and versatile technology for the transmission and storage of video content, as well as in the compression standards.
BROADCAST TECH （November/December 2013）
MEASURING THE IMPACT OF INTERNET TV
As more viewers watch TV content over the Internet, the need for broadcasters to accurately measure audience size in order to monetize their content becomes more acute. The inadequacy of only measuring live, over-the-air viewing will become more apparent as more consumers adopt time-shifted viewing.
ASIA-PACIFIC BROADCASTING （December 2013）
NEW FEATURES MAKE MONITORING MORE EFFECTIVE
With digitization come new content delivery platforms that make monitoring broadcast signals complex. That is why it is crucial that the right system is chosen so that it can not only enhance the workflow, but also achieve efficiency and keep costs down.
ASIA-PACIFIC BROADCASTING （December 2013）
中国广电媒体的企业化探索与反思
实力越强的电视台，营运越像个企业。国内一线电视媒体的成功，似乎得益于更为彻底的「企业化」，而不仅仅是浅层次的「企业化管理」。媒体行业的企业化进程是一次漫长、艰难的跋涉。本文探讨了目前国内广播电视媒体企业化探索的最新成果。
《南方电视学刊》 （二零一三年第五期）
文化底蕴与媒体变革
传媒属于大众文化的范畴。当互联网和新媒体粉墨登场且成蔚然大观时，广电界一夜之间发现自己已被冠上「传统」二字 ─ 比你更年轻的伙伴正在悄悄与你争夺地盘，媒体新「三国时代」的逐鹿展开了。如何应对新媒体的挑战、文化产业如何拓展、机制如何创新？在国内，广东广电几个城市台在努力坚守「战壕」又开拓新「阵地」。
《南方电视学刊》 (二零一三年第五期)
As the broadcast industry landscape heads towards a fully digital climate, broadcasters in the region are eyeing not just on one specific technology to bring in more precious eyeballs. The name of the game seems to be how innovative they can be with the wide array of technology tools now available within their fingertips. Technology has indeed advanced, enabling high-quality results at competitive prices.
BROADCAST TECHNOLOGY (December 2013)
SETTING A NEW STANDARD
In a world where viewers can access content on smartphones, tablets and game consoles just as easily as they can via set-top boxes and TV sets, the move to greater resolution and higher frame rates will require some robust and versatile technology for the transmission and storage of video content, as well as in the compression standards.
BROADCAST TECH （November/December 2013）
MEASURING THE IMPACT OF INTERNET TV
As more viewers watch TV content over the Internet, the need for broadcasters to accurately measure audience size in order to monetize their content becomes more acute. The inadequacy of only measuring live, over-the-air viewing will become more apparent as more consumers adopt time-shifted viewing.
ASIA-PACIFIC BROADCASTING （December 2013）
NEW FEATURES MAKE MONITORING MORE EFFECTIVE
With digitization come new content delivery platforms that make monitoring broadcast signals complex. That is why it is crucial that the right system is chosen so that it can not only enhance the workflow, but also achieve efficiency and keep costs down.
ASIA-PACIFIC BROADCASTING （December 2013）
中国广电媒体的企业化探索与反思
实力越强的电视台，营运越像个企业。国内一线电视媒体的成功，似乎得益于更为彻底的「企业化」，而不仅仅是浅层次的「企业化管理」。媒体行业的企业化进程是一次漫长、艰难的跋涉。本文探讨了目前国内广播电视媒体企业化探索的最新成果。
《南方电视学刊》 （二零一三年第五期）
文化底蕴与媒体变革
传媒属于大众文化的范畴。当互联网和新媒体粉墨登场且成蔚然大观时，广电界一夜之间发现自己已被冠上「传统」二字 ─ 比你更年轻的伙伴正在悄悄与你争夺地盘，媒体新「三国时代」的逐鹿展开了。如何应对新媒体的挑战、文化产业如何拓展、机制如何创新？在国内，广东广电几个城市台在努力坚守「战壕」又开拓新「阵地」。
《南方电视学刊》 (二零一三年第五期)
