传媒参考资料

THE CHANGING ROLE OF ASIAN MEDIA
Media platforms have undergone massive disruption in recent decades. Nowadays, no media platform has remained immune to the technology juggernaut. While print might have been the biggest victim of the digital revolution, other media platforms are not in a completely safe position.
CAMPAIGN　　（October 2013）

NEW SYSTEMS RESOLVE BRANDING COMPLEXITIES
Channel branding is a constant and key component in every broadcast production workflow. Channel branding systems continue to evolve as they go on to facilitate extra complex functions. Significant developments have been achieved, making today’s system more user-friendly and feature-rich.
ASIA-PACIFIC BROADCASTING　　（November 2013）

SET-TOP-BOXES PROMISE TO DELIVER MORE THAN JUST CONTENT
In the beginning, set-top boxes (STBs) served as gateways to subscribers of pay-TV services, while providing conditional access of premium content offered by pay-TV operators. Now, the possibilities for STBs are endless. There is an opportunity for operators to create a great media library interface that allows consumers to manage both paid-for content and personal media from home gateway.
ASIA-PACIFIC BROADCASTING　　（November 2013）

WHISTLEBLOWERS: MORE THREATENED THAN THREATENING
Corporations may adopt whistleblowing rules so that they can manage complaints within their frameworks of public relations or corporate social responsibility. It is when public exposes of corporate malpractices or leaks to the media could go against the interest of powerful groups that the tolerance of whistleblowing is tested.
MEDIA ASIA　　（Volume 40, Number 3, 2013）

THAT’S ENTERTAINMENT
Branded content is diversifying, driven by the realization that consumers are willing to interact in return for a worthwhile experience. Consumers are no longer passive consumers of funneled entertainment, they want to be part of the narrative.
COMPAIGN　　（November 2013）

新媒体 新看点：2014央视广告招标新媒体板块解析
一年一度的中央电视台广告招标被视作中国经济的「风向标」。与往年相比，2014年央视广告招标在产品创新度、内容丰富度、资源整合度等方面皆创历年之最。其中值得注意的是，央视首次在招标中重点推出67个新媒体广告产品，全面整合了电视端、PC端、移动端等多种广告资源，意欲借力新媒体战略探索广告增值空间、巩固央视地位、提升央视影响力与品牌力。
《南方电视学刊》　　（二零一三年第五期）