传媒参考资料

1.　供应链重构：党报改革转型路径
媒体产业的竞争在中国已全面升级，具体到报业，就连党报在这环境下也需改革转型、推进市场流程的再造。在整个报业集团供应链中，新闻采编处于前端，而关键就在于要求新闻的及时性。
传媒　　　（二零零九年十二月号）

2.　YOUTUBE’S SOCIAL NETWORK
YouTube has become a major web phenomenon but in the sociological context in which it operates, content creation is probably far less significant than the uses of that content within various social network setting.
INTER-MEDIA　　　（December 2009）

3.　EMBARGOING THE PRESS RELEASE, PERIOD
With increased digital awareness by clients worldwide, public relations agencies are rushing to adapt their communication strategies to appease the rising demand for integration. But, in doing this, traditional tactics are sometimes left behind, including the heart of all PR: the press release.
MEDIA　　　（January 2010）

4.　EXPLOITING NICHE TO ATTRACT REVENUE
The TV industry has so far held strong in the face of the economic downturn but the appearance of more and more channels into the digital sphere is a looming spectre of increasingly smaller and splintered audiences. Sponsors seeking to target a mass audience are viewing smaller channels and their smaller audiences with a hefty amount of scepticism.
ASIA-PACIFIC BROADCASTING　　　（January 2010）

5.　3D REALITY SETS IN
After a flurry of announcements from programmers, operators and TV set-makers at the 2010 Consumer Electronics Show about their plans to launch new 3D high-definition channels, network engineers and technology vendors are now grappling with the reality of how to produce and deliver 3D content cost-effectively using as much of their existing 2D infrastructure as possible.
BROADCASTING & CABLE　　　（January 2010）

6.　RESEARCH SHOWS MALAYSIAN CHINESE ARE A TOP TARGET
Marketers in Malaysia should consider Chinese-language newspapers to attract those with higher household incomes.
MEDIA　　　（14 January 2010）