传媒参考资料

1.　TV VIEWING AND CHILDREN’S COGNITIVE SKILLS
Due to the long hours of daily TV viewing by children, the entertaining nature of the contents and the impact of the images shown, it is believed that TV viewing has strong influences on children’s physical and psychological development. In particular, since TV sets were first introduced to general households, there has been a concern that TV viewing may have adverse effects on academic skills, intellectual abilities and cognitive skills.
MEDIA ASIA　　　（Volume 37, Number 1, 2010）

2.　HOW TO REBUILD A CABLE NETWORK
The cable industry has got itself a case of rebrand fever. Numerous media companies are already relaunching networks, the M & A market is positioned to heat up and a handful of networks’ growth has plateaued.
BROADCASTING & CABLE　　　（March 29 2010）

3.　CHINA’S GROWTH STRATEGY: CROSSING, CONVERGENCE AND VALUE ADDING
In 2010, China will undoubtedly be the core region providing growth opportunities for broadcast service equipments providers in the Asia-Pacific. Concepts such as HD, interactivity, network convergence, value adding and the next-generation broadcast network will provide more dynamism with the country’s broadcast landscape.
ASIA-PACIFIC BROADCASTING　　　（April 2010）

4.　VOICE SOCIAL NETWORKING IN INDIA OFFERS ADVERTISER PO-TENTIAL
When the new voice social networking service Bubbly became instantly popular in India – and on its way to making a profit – advertisers questioned what they could do to get in on this social networking fad, and why it may already be a niche-market product.
MEDIA　　　（8 April 2010）

5.　电台网络化时代的网络管理
网络时代的来临，给广播事业提供了新的契机。Internet因可汇集文字、图像、视频、音频，成为名符其实的第四大媒体。在这Internet的阵地上，广播与报纸、电视具有了同等的竞争力，广播电台可以凭借Internet实现文字、图像、视频、音频的传输，抢占第四媒体的前沿阵地，为广播的发展创造新的经济增长点。
世界广播电视　　　（二零一零年四月号）