传媒参考资料

1.　IPTV : THE NEW FACE OF TV?
Convergence is likely to be a key area driving future innovation in IPTV, where all types of devices, including mobile devices will be combined into one interactive platform to deliver video content over an all-IP infrastructure. The great potential of IPTV to mix, match and combine services on the fly, based on user preferences, will continue to shape the future of IPTV, offering greater interactivity and the ability to display content across various platforms.
ASIA PACIFIC BROADCASTING　　　（August 2010）

2.　广电网络「三网融合」发展之路的思考
「三网融合」尽管技术基础已经具备，可是真正操作起来却也是千头万绪，除了技术还有业务、服务、终端、监管以及商业模式等多个方面需考量。「三网融合」的最大障碍是门户之见，要用发展、辩证的眼光来看待三网融合，比如在网络建设上如何进行资源共享，建立互信、协商机制，促成互惠发展，最终让用户自由选择、得到实惠、这才是资源共享机制成功的关键。
《世界宽带网络》　　　（二零一零年八月）

3.　TAPELESS WORKFLOW : THE LESSONS LEARNED
Tapeless is the way television production is going. As file-based workflows become more commonplace in the UK TV industry, this article examines the early adoptors to find out whether the transition to tapeless has been worth the investment. The biggest change in programme-making over the past few years has been the rapid incorporation of file-based cameras into a wider range of productions.
BROADCAST　　　（August 6, 2010）

4.　趋势100创新科技
科技已经全方位包围我们的生活。在这个世代里，似乎已经没有人可以跟科技说不。从你想像得到的电脑、手机、电子书、到想像不到的电视、汽车、咖啡机、全都会有新面貌。变革加速，创新爆炸，所有产品可能只剩一个钮、手机将取代信用卡、企业管网会被手机App取代，科技与人类更密切互动的过程，又将持续为下一波的科技型态趋势，酝酿再前进的动力。
《数位时代》　　　（二零一零年八月）

5.　REGULATING SOCIAL MEDIA MARKETING
In the UK, iMarketing messages that appear on company websites and social media services such as Facebook and Twitter are to be subject to the same regulations as adverts that appear on television, newspapers or other media. Under the new rules, which will come into effect on 1 March next year, the Advertising Standards Authority will have the ability to demand the removal of paid-for links to pages hosting a banner ad. It will also be able to place its own online ads highlighting an advertiser's continued refusal to comply with one of its rulings.
GUARDIAN　　　（September 1, 2010）

6.　THE TRANSITION TO DIGITAL TV
An examination on the reasons behind the move from analogue to digital, and a whole range of other issues facing television broadcasters. Case studies in Canada show where they stand in just one year left before the country's analogue switch-off.
BROADCAST DIALOGUE　　　（September 1, 2010）