传媒参考资料

1.　MAM : FINDING THE RIGHT FIT
How beneficial is an effective media asset management (MAM) system? Having these solutions in place enable broadcasters and media professionals to create, manage and distribute content to both traditional and new media channels, including interactive TV, the Web and mobile networks. Multi-platform content delivery is making broadcasters rethink how the new MAM solutions would suit their workflows.
ASIA PACIFIC BROADCASTING　　(September 2010)

2.　REINVENTING PRODUCTION STUDIOS
While the motives to automate may vary from broadcaster to broadcaster, there is little doubt that the adoption of automated systems is building up a wave of momentum. While the setup requirements of different production studios may vary, the search for new and inventive methods to effectively and efficiently produce content tops the agendas. As the nerve centre of any content production facility, productions studios require continual revamp and reinvention as technologies evolve.
ASIA PACIFIC BROADCASTING　　（September 2010）

3.　台湾电子书抓住阅读市场大军压境
电子书阅读器成为科技业热门关键字之一，不畏iPad的推出，包括宏碁、华硕、明基电通、台达电、远通、绿林等，超过十家业者都发表相关机种，企图占据全球买家的眼球。台湾厂商有志一同瞄准电子书市场，无非是嗅到庞大商机。一如其他科技产品，在台湾厂商加入之后，电子书阅读器可望降低价格门槛，达到普及化的目标，进而见到更多内容创意。
《数位时代》　　(二零一零年九月)

4.　A WEALTH OF APP-ORTUNITY
Once upon a time, a phone was just a phone, and broadcasters were only on TV. What are networks doing in the digital space to meet consumers' multiple touchpoints? And how do they measure the success of their digital initiatives from multiple perspectives?
TELEVISION ASIA　　(September 2010)

5.　ARE YOU READY FOR THE 3D ERA?
Having won over the world’s cinema audiences, 3D is expected to soon do the same in TV. 3D shouldn’t be about things whizzing around your living room. It’s about an extra level of depth. So, has the time come to make the necessary investment? This article takes a look at where the market is now.
BROADCAST (September 3, 2010)

6.　三网将融合，电视怎么办？
历经12年的利益纠葛、五易其稿的三网融合试点方案，终于尘埃落定。紧接着，第一批12个试点地区（城市）也浮出水面，标志着三网融合试点的工作正式启动。根据试点方案，广电系统不仅取得了互联网电视(IPTV)、手机电视集成播控平台的建设和管理权，负责节目的统一集成和播出监控，还拿到了通过有綫电视网开展完整的互联网接入、数据传送和IP电话等传统电信业务，被认为是最大的赢家。
《南方电视学刊》　　(二零一零年第二期)