传媒参考资料

1.　FRIENDS WITH BENEFITS
Networks all over the hipness scale are turning to social media to communicate with viewers and build larger, more engaged audiences for their shows. While doing so, they are getting the added benefit of accumulating enough followers to attract the interest of their advertising clients.
BROADCASTING & CABLE　　(October 11, 2010)

2.　A GOLDEN FUTURE
The National Public Radio in US has recently launched Argo, its pilot project creating Websites that aggregate local and national news according to various themes. To a Web surfer, the difference between a multimedia news site run by a public radio group and one run by a local commercial TV or radio station is zip.
BROADCASTING & CABLE　　(October 11, 2010)

3.　WHAT’S NEW FOR DVB-H?
Recently, a number of international technology companies submitted technology proposals for the next generation of digital video broadcasting-handheld (DVB-H) systems for delivering TV to mobile devices, and a team of technology experts is about half way through the process of sorting through them.
ASIA PACIFIC BROADCASTING　　(October 2010)

4.　GEARING UP FOR 3D DEMAND
With the increasing demand to broadcast 3D TV content, even uplink facilities need to be sure that their infrastructures are now capable of transmitting large amounts of data, in the quickest way possible. Broadcasters and mobile earth station operators have begun climbing the “learning curve” on producing and transmitting live 3D TV broadcasts.
ASIA PACIFIC BROADCASTING　　(October 2010)

5.　三网融合加剧网络视频市场竞争
用户数量基础和业务的快速增长，使得网络视频产业市场成为近年国内的投资热点。传统媒体、综合门户网站、电信运营商竞相进入，新兴网络视频网站如雨后春笋般涌现，再加上三网融合政策的突破，网络视频市场的竞争愈演愈烈。
《世界宽带网络》　　(二零一零年十一月)

6.　省级广电：从「集团化」到「台化」
去年上海广播电视台、上海东方传媒集团有限公司正式揭牌，标志着上海在全国率先整体实施广播电视制播分离改革。近一年来，辽宁、四川、北京、湖南、山东等省级广播电视台也纷纷挂牌成立，而原来于上世纪末本世纪初建立起来的事业性质省级广电集团则同时撤销。从「集团化」到改为广播电视台的「台化」，改革背后的原因是什么？它对中国广播电视事业和产业发展有什么积极意义及影响？这是否今后省级广电改革的方向？
《南方电视学刊》　　(二零一零年第三期)