传媒参考资料

2011-02-14
1. HOW TO MANAGE YOUR ASSETS

Successful Media Asset Management (MAM) implementation is an operational and business challenge, rather than a technical one. Leading broadcasters and MAM service providers share their tips and insider knowledge on how to efficiently organize digital media files in a multiplatform world.
BROADCAST  (January 21, 2011)

2.  MOBILE COMMUNICATION, POLITICAL PARTICIPATION AND THE PUBLIC SPHERE

Technology and media affect how people express and exchange political ideas and engage in political action. For decades, information and communication technologies (ICTs) have significantly reshaped political participation and the public sphere. How does mobile communication change the way we engage in public debate and political action? Korea provides a unique opportunity to investigate the interaction between mobile transition and political development.
MEDIA ASIA  (Volume 37,Number 4,2010)

3. WHO PAYS FOR SYMMETRY IN A VIDEO AGE?

Does the new digital media world in all of its complexities boil down to questions of balances and symmetries? Philosophy apart, we seem to be seeing lopsidedness when it comes to markets, players, traffic, regulation, and even basic connectivity. This can be a good (or bad) thing depending on your perspective. But paying for it may be a different challenge.
INTER-MEDIA  (December 2010)

4. IS THE INTERNET A SUCCESS? AND IF IT IS, WHO PAYS FOR IT?

More than a quarter of the world’s population is online today and levels of usage continue to grow strongly around the world. We are able to do new things which we value and to consume a lot more of the older things at much lower costs than before. The costs of obtaining news, music, video or other content through legitimate channels are all much lower on the Internet than via pre-Internet channels. The Internet might take more of our attention but it captures less of our wallet.
INTER-MEDIA  (December 2010)

5.  广电云发展之浅析

「云计算」(或称「云端运算」) 是在当今IT行业炙手可热的名称。简单地说,就是将计算及储存设施以及满足某种通用计算的软件平台结合在一起,通过可接受的网络链路,依据需求为用户提供不同层次的、可计量、可租用的电脑服务。本文对中国广电行业「云计算」以及「大云」形成条件进行了简单论述及分析。
《世界宽带网络》  (2011年1月)

6. 网络世界大战 - 群雄割据,抢平台商机

用「春秋战国时代」来形容现在全球云端产业割据的状况,再适合不过了。早期大型主机时代是IBM的天下,PC作业系统时代有微软独霸,网络服务时代换Google称雄,现在云端是谁的时代?还说不出个所以然来。不论曾经在哪个时代风光一时的业者,面对云端,都正以最积极的态度全力抢攻。
《数位时代》 (2010年11月)
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