传媒参考资料

WHY THE DIGITAL DIVIDEND WILL NOT CLOSE THE DIGITAL DIVIDE
Technological advance makes it possible to use broadcasting frequencies more efficiently. All over the world, terrestrial broadcasting infrastructure is being updated to switch from legacy analog to digital television. For the same broadcasting coverage less spectrum is required, and a “Digital Dividend” – the freed spectrum – is to be distributed. Many options on how to make best use of these frequencies are being discussed and have to be weighed against each other.
INTER-MEDIA　　(May 2011 Volume 39 Issue 2)

MONETIZE, MONETIZE – AT A PRICE
Monetization. A simple, contrived word remains digital media’s most intractable problem of all. Fifteen years of Internet experimentation have taught the industry one rather basic fact: most consumers are disinclined to pay for what they get and given the choice would rather not pay for what they consume at all. The customer, in short, is king. In the Internet world, this is a fact that remains abundantly clear – price or no price.
INTER-MEDIA　　(May 2011 Volume 39 Issue 2)

AUTOMATION EXPANDS BEYOND RECESSION – AND CONTROL ROOM
Demand for cost-saving, work-easing production systems remains high as television stations look to transform more of their operations. The success broadcasters have seen in automating news production and play-out is transforming demand for automation systems, changing both the nature of automation systems and their importance to the industry.
BROADCASTING & CABLE　　(May 9, 2011)

NEW MEDIA, NEW AUTOMATION SYSTEMS
The best illustration of how automation systems are spreading their reach far beyond production and playout can be found in their growing importance for multiplatform efforts. Broadcasters eye systems for automating delivery of multiplatform content.
BROADCASTING & CABLE　　(May 9, 2011)

CONTENT REMAINS KEY – WHETHER DELIVERED FOR HDTV OR 3DTV
As broadcasters move to new platforms, good content remains the most important ingredient for success. Broadcasters who are able to provide the best content would continue to hold the edge.
ASIA-PACIFIC BROADCASTING　　(Apri 2011)

智能电视播出体系研究
从全球范围来看，无论电讯、互联网和电视巨头都相继投入巨资开发智能电视机。智能电视机的发展呈现出不可逆转的趋势。从市场环境看，中国的政策导向有利于智能电视推广。由智能电视终端技术展望未来的智能电视播出体系，一套集合高效能、高质量、高安全的播出体系架构正在孕育中。
《世界宽带网络》　　(二零一一年五月)