传媒参考资料

COMPRESSION CHALLENGES FOR NEXT-GEN TV SERVICES
The Asia-Pacific region may be lagging in adoption of HDTV and 3DTV, but industry experts see signs that it may lead the way in adopting the kinds of video compression needed for the next generation of TV services. The goal is to take a single TV programme and deliver it in multiple ways.
ASIA-PACIFIC BROADCASTING　　(June 2011)

FASTER YET CHEAPER MAMs
A number of Media Asset Management (MAM) solution providers have created new MAM offerings for broadcasters and production houses in recent times. Today’s technologies are providing broadcasters with MAM systems that are faster yet more cost-effective.
ASIA-PACIFIC BROADCASTING　　(June 2011)

BOOMING INDUSTRY PROVIDES PLETHORA OF OPPORTUNITIES
The marketplace for Internet-connected TVs and mobile devices is booming, and by 2015 the number of consumers with a connected device might even be triple. Both viewers and content providers will benefit from the new delivery platforms as they provide increased opportunities to interact with televised content.
BROADCASTING & CABLE　　(May 30, 2011)

INTERACTIVITY AND ADVERTISING COMMUNICATION
The notion of ‘interactive’ advertising is used in the advertising industry to increase attraction to new types of media and means of transmitting advertising messages. This paper inquires whether ‘interactive’ advertising is as new and effective as it is depicted by advertising practitioners.
JOURNAL OF MEDIA AND COMMUNICATION STUDIES　　(May 2011)

中国电视产业研发的厘清、建构与前瞻
当研发已经成为创新型企业不可或缺的常态运作时，内地电视业界才刚刚成为一个热词。广电的行业协会和主管部门开始建立了专业的研发机构，如中国广播电视学会的电视学研委会等，国家广播电影电视总局也组建了旨在进行政策开发研究的广播影视发展研究中心。所有这些现象，预示着中国电视业界对于电视研发的觉醒。
《南方电视学刊》　　(2011年第二期)

纪录片网络新媒体传播
由北京师范大学纪录片中心和中国传媒大学联合组成的中国纪录片战略发展研究课题组对2010年中国纪录片发展现状进行调研，发布了《2010年中国纪录片研究报告》。本文摘录该报告关于纪录片在网络新媒体传播的论述。
《南方电视学刊》　　(2011年第二期 )